2027 Entry-Level – IBM Software Product Marketing

IBM

New York (NY)

On-site

USD 53,000 - 107,000

Full time

11 days ago

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Benefits offered by this job

Healthcare benefits

401(k) plan

Paid time off

Learning and certifications program

Diversity and inclusion

Job summary

IBM seeks a Product Marketing Intern in New York City to craft compelling content and product-centric experiences that differentiate offerings and drive adoption. You will translate services into clear marketing messages and become versed in the customer journey to optimize experience.

The role is hybrid, requires ongoing undergraduate study, and emphasizes English communication, collaboration across diverse teams, and foundational GTM concepts.

Qualifications

Currently enrolled in an accredited University pursuing a Bachelor's degree.
Completing an undergrad degree between Winter 2026 and Summer 2027.
Passionate about software products, hybrid cloud, or AI.
Fluent in English; strong written and verbal communication skills.
Comfortable working with groups of different backgrounds and skills.
Basic knowledge of product marketing, product management, B2B marketing, field marketing, or related field.
Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing.

Responsibilities

Develop content that positions and differentiates our offerings in the market.
Create product-centric experiences for our prospects and clients that delight and inspire.
Translate our services and offerings into marketing messages and compelling stories.
Become an expert in the customer journey, evaluating their experience and making recommendations.

Skills

Fluent in English

Excel

Python

Tableau

Problem-solving

Analytical skills

Education

High School Diploma/GED

Bachelor's Degree

Job description

At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change — improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.

Our Performance Marketing team drives scalable and predictable revenue growth. We exist to generate demand for IBM’s products and offerings — and to convert that demand into measurable pipeline and business impact. As part of our team, you’ll be surrounded by bright minds and keen collaborators — always willing to help and be helped — as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who arehelping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

Our product marketers build best-in‑class marketing strategies to drive product awareness, generate leads, and facilitate product adoption through compelling content creation and strategic marketing plans in order to meet overall business objections. As a Product Marketing Intern, you may:

Develop content that positions and differentiates our offerings in the market
Create product-centric experiences for our prospects and clients that delight and inspire
Translate our services and offerings into marketing messages and compelling stories that influence analysts, customers, and partners
Become an expert in the customer journey, evaluating their experience, looking for gaps, and making recommendations to improve the customer experience

This role is based in New York City. We work in a hybrid environment. This position will be required to come into the office at least three days per week.

This role will be posted until September 18. We will review all applications.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

Currently enrolled in an accredited Universityand pursuing aBachelorsdegree
Completing anundergraddegree program between Winter 2026 and Summer 2027
Passionate about software products, hybrid cloud,or AI
Fluent in English; strong written and verbal communication skills
Comfortable working with groups ofdifferent backgroundsand skills to enable collaboration
Basic knowledge of product marketing,product management,B2B marketing, field marketing, or related field
Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing

Preferred technical and professional experience

Basic knowledge of problem-solving and analytical skills
Basic Excel, Python, Tableau, or related technical skills

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

2027 Entry-Level – IBM Software Product Marketing

Date posted

03-Sep-2026

Job ID

131178

City / Township / Village

New York

State / Province

New York

Country

United States