14726 - Web Operations Specialist

Kelly Services; Troy (MI); On-site; USD 62,000 - 82,000; Full time

Job summary

Kelly Services in Troy, MI, seeks a Web Operations Specialist to own day‑to‑day health and continuous improvement of global websites, ensuring fast, accessible experiences and alignment with brand standards.

You will work with content creators, developers, and regional marketing teams on technical SEO, site updates, analytics, and performance optimization, reporting to the Sr. Manager, Digital Experience in Global Marketing.

Qualifications

• Experience in marketing, communications, and website design.
• Ability to manage competing requests from multiple stakeholders, prioritize effectively, and drive projects to completion independently.
• Hands-on experience with CMS platforms, particularly HubSpot and WordPress.
• Proficiency with Google Analytics and Google Search Console; ability to build reports and translate data into clear recommendations.
• In-depth understanding of SEO best practices, including technical SEO, on-page optimization, and search engine ranking factors.
• Solid grasp of web standards and best practices, including usability, cross-device compatibility, and accessibility (WCAG).
• Excellent communication, presentation, and interpersonal skills to interact effectively as either a leader or as a member of a team.
• Must be creative, adaptive, and achievement oriented.

Responsibilities

• Oversee the development and maintenance of global websites, ensuring alignment with brand standards, user expectations, and accessibility requirements (WCAG).
• Manage and update website content across regions to ensure accuracy and consistency with marketing and brand strategies.
• Collaborate with web developers and designers to scope, implement, and QA updates, features, and site enhancements.
• Conduct regular audits to identify issues affecting performance, usability, and SEO, and track remediation to completion.
• Develop and enforce web standards through documentation and training for stakeholders.
• Contribute to the end-to-end website optimization roadmap and implementation planning.
• Lead technical SEO execution: on-page optimization, site architecture, crawlability, and performance with development team.
• Monitor performance using Google Analytics and Google Search Console; deliver reports with actionable insights.
• Stay current on evolving search engine algorithms and adjust strategies to maintain rankings.
• Partner with cross-functional teams to identify growth opportunities and new digital strategies.
• Support business unit marketing teams with email campaigns, attribution, and tag management.
• Provide web expertise and execution support for broader marketing initiatives as needed.

Skills

Marketing experience

Stakeholder management

CMS HubSpot

CMS WordPress

Google Analytics

Google Search Console

SEO best practices

WCAG accessibility

Communication skills

Creative, adaptive

Education

Bachelor's degree in Marketing/Business/related

Tools

HubSpot

WordPress

Google Analytics

Google Search Console

Job description

Together we change lives.

Kelly is a team of experts driven by our belief that the impact of the right person in the right job is limitless.

No matter where you are in your career journey you can apply your knowledge and passion to move people, organizations, and communities forward. You'll have opportunities to grow your expertise and capabilities, both professionally and personally. As a team we celebrate inclusion, caring and collaboration. As a company we value your contribution, we work with integrity, and we always put people first — so your impact really will change lives.

Kelly's global web presence is central to how we attract clients, engage talent, and represent our brand worldwide. The Web Operations Specialist owns the day-to-day health and continuous improvement of those websites — ensuring they're fast, accurate, accessible, and optimized for search. This role sits at the intersection of marketing strategy and technical execution, partnering with content creators, developers, and regional marketing teams to deliver a web experience that meets high standards across every market we serve.

This is a hands‑on role for someone who takes ownership, moves quickly, and cares about the details — from pixel-level QA to long-term SEO strategy.

This position sits within the Global Marketing division, reporting to the Sr. Manager, Digital Experience.

Key Responsibilities

Website Management & Operations

• Oversee the development and maintenance of global websites, ensuring alignment with brand standards, user expectations, and accessibility requirements (WCAG guidelines).

• Manage and update website content across regions to ensure accuracy, consistency, and alignment with marketing and brand strategies.

• Collaborate with web developers and designers to scope, implement, and QA updates, new features, and site enhancements.

• Conduct regular audits to identify and resolve issues affecting performance, usability, SEO, and regulatory compliance — and track remediation through to completion.

• Develop and enforce web standards through documentation and training for relevant stakeholders.

• Contribute to the end-to-end website optimization roadmap, including requirements gathering, prioritization, and implementation planning.

• Lead technical SEO execution: on-page optimization, site architecture, crawlability, and performance — working closely with the development team to implement recommendations.

• Monitor and analyze website performance using Google Analytics, Google Search Console, and other SEO tools; deliver regular reports with clear, actionable insights.

• Stay current on evolving search engine algorithms and proactively recommend and implement adjustments to maintain and improve rankings.

• Partner with cross-functional teams to identify growth opportunities and innovative strategies to improve the digital experience.

• Support business unit marketing teams with email campaigns, campaign attribution, and tag management.

• Provide web expertise and execution support for broader marketing initiatives as needed.

Knowledge, Skills, and Experiences

Required Skills

• Experience in marketing, communications, and website design.

• Demonstrated ability to manage competing requests from multiple stakeholders, prioritize effectively, and drive projects to completion independently.

• Hands‑on experience with CMS platforms, particularly HubSpot and WordPress.

• Proficiency with Google Analytics and Google Search Console; ability to build reports and translate data into clear recommendations.

• In‑depth understanding of SEO best practices, including technical SEO, on‑page optimization, and search engine ranking factors.

• Solid grasp of web standards and best practices, including usability, cross‑device compatibility, and accessibility (WCAG); demonstrated success in applying them within a rapidly changing environment with numerous stakeholders.

• Excellent communication, presentation, and interpersonal skills to interact effectively as either a leader or as a member of a team and work collaboratively with other departments.

• Must be creative, adaptive, and achievement oriented.

Preferred Skills

• Project management experience in an agency or multi-brand environment.

• B2B and B2C digital marketing or eCommerce background.

• Familiarity with HTML/CSS fundamentals.

Requirements

• Education: Bachelor's degree preferred in Marketing, Business Administration, Business Information Systems, or a related field. Equivalent professional experience will be considered.

• Experience: 3–5 years in digital marketing, web operations, or eCommerce.

Base pay rate for this position is $$61,575 - $82,100. Final hourly compensation will be based on experience and may vary by geographic location.

Kelly is an equal opportunity employer committed to employing a diverse, equitable and inclusive workforce, including, but not limited to, race, gender, individuals with disabilities, protected veterans, sexual orientation, and gender identity. Equal Employment Opportunity is The Law.