100% REMOTE - Sr. Digital Marketing Analytics Manager

Myticas Consulting; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company is seeking a Sr. Digital Analytics Manager for a fully remote opportunity. This role encompasses the management of digital marketing analytics, ensuring data accuracy, and providing insights to improve media performance. Ideal candidates will have significant experience in digital marketing analytics systems like Adobe and Google Analytics, alongside strong data manipulation skills.

Qualifications

• At least 7 years of experience in digital media, marketing analysis, or CRM analytics.
• Minimum of 5 years in digital marketing and working with digital analytics systems.
• Proficiency in Excel and Tableau is required.

Responsibilities

• Oversee all reporting, analysis, forecasting, and performance tracking for digital media.
• Collaborate across digital marketing channels to optimize their performance.
• Build metrics-driven models to predict media performance and assist in budgeting.

Skills

Data Manipulation

Digital Marketing

Forecasting

Statistical Analysis

Communication

Project Management

A/B Testing

User Session Analysis

Education

Bachelor’s Degree in a Related Field

Tools

Adobe Analytics

Google Analytics

Excel

Tableau

SAS

SQL

Job description

Myticas's direct client is seeking Sr. Digital Analytics Manager for a 100% REMOTE contract-to-hire opportunity.

Description

The Sr. Digital Analytics Manager manages the analytics, modelling, forecasting, and reporting of digital marketing, media, spend, and performance for the client. The individual works closely with all digital marketing channels to collaboratively plan, analyze, and improve the performance of each digital channel.

What You'll Do

• Oversee all reporting, analysis, forecasting, review, and interpretation of data related to Digital Media Channels; provide data and insights to guide digital media channels and departments to improve and optimize their performance; counsel multiple stakeholders regarding accurate interpretation of data and use of metrics to determine campaign effectiveness.
• Provide regular and automated digital media reporting and analysis related to performance, variance to targets, trending performance, and year-over-year comparisons; present findings, including key drivers of performance, recommendations, to Marketing leadership and other university leadership.
• Perform detailed analyses on media trends, performance attribution, root cause analysis, and construct data views to communicate findings and opportunities clearly; ensure data accuracy, perform regular audits, and collaborate with Media teams to improve data capture and analysis.
• Build detailed, metrics-driven models to predict media performance, set forecasts/targets, and conduct sensitivity/scenario analyses. Assist in budgeting and strategic planning for digital media groups. Drive towards measurable media strategy goals and optimizations.
• Partner with Marketing leadership, FP&A, Operational Analytics, Data Strategy, and Data Engineering teams to align strategic and operational goals.
• Manage relationships with third-party analytical and technical service providers; provide guidance and coaching to inform project approaches.
• Perform other duties as assigned.

Minimum Education and Experience:

Bachelor’s degree in a related field with at least 7 years of experience in digital media, marketing analysis, or CRM analytics, including at least 5 years in digital marketing and 5 years working with digital analytics systems like Adobe Analytics/Omniture or Google Analytics. Proficiency in data manipulation using tools like Excel and Tableau is required.

Additional Qualifications

• Experience with various media platforms: Social, Video, Display, Search, Email (e.g., Google Display/Video, Facebook, YouTube, TikTok)
• Experience with A/B/n testing, statistical analysis, customer segmentation, cohort analysis, and multi-touch attribution (MTA)
• Knowledge of marketing taxonomy and data categorization frameworks
• Knowledge of SAS, SQL, or other database platforms
• Understanding of statistical tools and data analysis methods
• Willingness to learn new tools and technologies; ability to work independently
• Understanding of online media and performance marketing drivers
• Excellent presentation and communication skills
• Highly organized with attention to detail and ability to manage multiple projects
• Experience with qualitative analysis, heatmaps, and user session analysis
• Relevant analytics certifications and experience with analytics governance and tag management solutions