Traditional Trade Sales Supervisor - İstanbul

Brown-Forman Australia Pty. Ltd.; Fatih; On-site; TRY 25,000 - 35,000; Full time

Benefits offered by this job

Equitable pay structures

Premium employee experience

Range of premium benefits

Job summary

A leading premium spirits company in Turkey is seeking a Traditional Trade Sales Supervisor to drive growth and implement sales strategies. In this role, you'll manage distributors and ensure optimal market positioning for the company's brands. The ideal candidate has 2–3 years of FMCG experience, strong sales skills, and excellent English proficiency. Join us to make an impact in the beverage industry.

Qualifications

• Minimum of 2–3 years of experience in FMCG, preferably within the same category.
• Strong knowledge of sales and negotiation techniques.
• Comprehensive understanding of the market.

Responsibilities

• Drive sales and distribution activities in the Traditional Trade channel.
• Manage and develop a team of distributors.
• Implement overall sales strategy in accordance with company standards.

Skills

Sales and negotiation techniques

Business development

Planning and execution

Result oriented

Project leadership

Education

College/University (Bachelors or Equivalent)

Job description

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Quote from Hiring Manager

As the Traditional Trade Sales Supervisor for İstanbul, you will take on a key leadership role in one of the world's most dynamic markets, representing iconic brands under the Brown-Forman portfolio. This is a unique opportunity to drive strategic growth across İstanbul, shaping the future of premium spirits in a competitive and rapidly evolving industry. Join us and make a lasting impact in a high-visibility position.

Meaningful Work From Day One

The Traditional Trade Sales Supervisor is responsible for driving sales and distribution activities, with a focus on brand building, increasing brand awareness among customers, and ensuring the optimal market position for Brown-Forman brands within TT. This role works closely with and supports the TT Area Sales Manager. The Traditional Trade Sales Supervisor is accountable for achieving both personal and team goals, and for managing and developing a team of distributors.

What You Can Expect

Traditional Trade (TT) Management

• Implements the overall sales strategy in TT and guides teams of B‑F business partners to implement these strategies.
• Makes point‑of‑sale visits in line with the sales steps, in accordance with company standards, and according to the routes approved by the Area Sales Manager.
• Makes commercial visits to TT sales points and establishes and maintains business partnerships with the visited sales points.
• Responsible for the physical availability of new and seasonal products in all store formats in their region.
• Responsible for the sales (distributor buying and field sales), distribution and visibility of B‑F products.
• Ensures optimum stock level at sales points and displays products in accordance with BF standards, legal advice and internal regulations.
• Aligns the investments with the company's strategic objectives.
• Responsible for applying the brands according to the determined planograms and positioning the POSM materials in the best possible way.
• Ensures that the budgets allocated for the activities are implemented appropriately and efficiently in line with the installation mechanics and deadlines in accordance with the standards applicable in the company.
• Responsible for including potential new TT channel sales points operating in their region in the coverage. Provides guidance to the teams of B‑F business partners in this regard.
• Implements the opening and/or closing of Traditional Channel sales points in the system in line with company standards.
• Makes regional analyzes that support increasing the sales of B‑F brands and the realization of company targets, prepares action plans and implements these plans together with the teams of B‑F business partners.
• Ensures the correct implementation of sales campaigns/promotional activities.
• Guarantees the responsible territory consistently achieves top‑tier results.
• Holds regular meetings with the sales team of B‑F business partners. Guiding sales teams in line with company strategies.
• Responsible for communication and coordination with distributors.
• The candidate monitors the compliance of the distributors & operations with B‑F standards and legal processes, and takes action, when necessary, by coordinating with the Area Sales Manager.
• Supports the Area Sales Manager in the creation of distributor orders and manages distributor product purchase targets by considering optimum stock levels and predicting field sales performance.
• Ensures business needs and takes action in coordination with TT Area Sales Manager as needed.
• Works in coordination with distributors for business development opportunities (Number of sales representatives required, regional organization planning, competitive analysis within the region, etc.).

Administrative Duties

• Delivers the expected data, reports, activity evaluation in a timely manner according to the standards and procedures valid in the company.
• Responsible for timely reporting in accordance with B‑F standards through Panorama & Vispera (Collecting data on BF products, market data, data on customers served, and information on competitors' activities in the market).
• Supervises the work of B‑F business partners who provide merch services in the field.
• Responsible for maintaining the customer database in their region accurately and up‑to‑date.
• Maintains operations in the responsible territory in compliance with company standards.
• Holds regular meetings with the TT Area Sales Manager for feedback and insights on the status of the work and shares action plans when needed.
• Keep the relevant database accurate and up‑to‑date for the customers in their responsible territory.
• Acts as the Brand Ambassador of the B‑F Portfolio. Coordinates the preparation and execution of special product training for the sales personnel of B‑F business partners.

What You Bring to the Table

• Education: College/University (Bachelors or Equivalent).
• Proficient in spoken and written English.
• Driver's license.
• Minimum of 2–3 years of experience in FMCG, preferably within the same category/field.
• Strong knowledge of sales and negotiation techniques.
• Comprehensive understanding of the market.
• Excellent business process organization skills.
• Proven ability to establish and maintain easy, sustainable commercial relationships.
• Experience in utilizing financials in collaboration with clients.
• Ability to prepare and deliver effective presentations to clients.

What Makes You Unique

• Business Development.
• Negotiation, persuasion and influence.
• Planning and Execution.
• Result oriented.
• Project and Change Leadership.

What We Offer

Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.