On-Trade Sales Supervisor - Antalya

Brown-Forman Australia Pty. Ltd.; Muratpaşa; On-site; TRY 2,259,036 - 3,263,052; Full time

Job summary

A leading beverage company is seeking an On-Trade Sales Supervisor in Antalya to drive sales and distribution activities for its premium brands. Candidates should have a minimum of 2-3 years in FMCG sales, with strong negotiation and market understanding skills. The role involves implementing sales strategies, conducting market analyses, and ensuring product availability in stores. This is a unique opportunity to shape the future of the premium spirits market and drive strategic growth in a competitive environment.

Qualifications

• Minimum of 2-3 years of experience in FMCG, preferably within the same category/field.
• Strong knowledge of sales and negotiation techniques.
• Excellent business process organization skills.
• Proficient in spoken and written English.

Responsibilities

• Drive sales and distribution activities for brand building.
• Implement sales strategy and guide business partners.
• Ensure physical availability of products in stores.
• Conduct market analysis to support sales efforts.

Skills

Sales experience

Negotiation techniques

Market understanding

Presentation skills

Business relationship management

Job description

We believe great people build great brands. And we know there is Nothing Better in the Market but a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Quote from Hiring Manager

As the On-Trade Sales Supervisor for Antalya you will take on a key leadership role in one of the world’s most dynamic markets, representing iconic brands under the Brown-Forman portfolio. This is a unique opportunity to drive strategic growth across Antalya and surrounding cities, shaping the future of premium spirits in a competitive and rapidly evolving industry. Join us and make a lasting impact in a high-visibility position.

Meaningful Work From Day One

The On-Trade Sales Supervisor is responsible for driving sales and distribution activities, with a focus on brand building, increasing brand awareness among customers, and ensuring the optimal market position for Brown-Forman brands within OT. This role works closely with and supports the OT Channel Sales Manager. The On-Trade Sales Supervisor is accountable for achieving both personal and team goals, and for managing and developing a team of distributors.

On-Trade (OT) Management

• Implements the overall OT sales strategy and guides the teams of B-F business partners in the application of these strategies.
• Makes point-of-sale visits in line with the sales steps, in accordance with company standards, and according to the routes approved by the OT Channel Sales Manager.
• Makes commercial visits to OT sales points; establishes business partnerships with the visited points, and maintains these partnerships.
• Responsible for the physical availability of new and seasonal products in all store formats in their region.
• Responsible for the sales (distributor purchases and field sales), distribution, and visibility of B-F products.
• Ensures optimal stock levels at sales points and ensures that products are displayed in compliance with B-F standards, legal recommendations, and internal regulations.
• Responsible for applying the brands according to the determined planograms and positioning the POSM materials in the best possible way.
• Ensures the budgets allocated for activities are applied appropriately and efficiently, in line with installation mechanics, deadlines, and the company’s applicable standards.
• Aligns the investments with the company's strategic objectives.
• Responsible for including potential new OT channel sales points operating in their region in the coverage. Provides guidance to the teams of B-F business partners in this regard.
• Implements the opening and/or closing of On-trade Channel sales points in the system in line with company standards.
• Makes regional analyzes that supports increasing the sales of B-F brands and the realization of company targets, prepares action plans and implements these plans together with the teams of B-F business partners.
• Ensures the proper implementation of sales campaigns/promotional activities.
• Guarantees the responsible territory consistently achieves top-tier results.
• Holds regular meetings with the sales team of B-F business partners. Provides guidance to the sales teams in line with company strategies.
• Responsible for communication and coordination with distributors.
• The candidate monitors the compliance of the distributors & operations with B-F standards and legal processes, and takes action, when necessary, by coordinating with the Area Sales Manager.
• Supports the Area Sales Manager in the creation of distributor orders and manages distributor product purchase targets by considering optimum stock levels and predicting field sales performance.
• Ensure business needs and takes action in coordination with OT Channel Sales Manager as needed.
• Works in coordination with distributors for business development opportunities (Number of sales representatives required, regional organization planning, competitive analysis within the region, etc.).

Administrative Responsibilities

• Submits expected data, reports, and activity evaluations on time, according to the standards and procedures valid within the company.
• Responsible for timely reporting in line with B-F standards through Panorama and, if applicable, Vispera (collecting data on B-F products, market data, data on serviced customers, and information on competitors’ activities in the market).
• Holds regular meetings with the On-Trade Channel Manager to provide feedback and insights on the status of the work and shares action plans when needed.
• Responsible for maintaining the customer database in their region accurately and up-to-date.
• Maintains operations in the responsible territory in compliance with company standards.
• Regularly monitors the performance of the investments of the territory.
• Acts as a Brand Ambassador for the B-F portfolio. Coordinates the preparation and delivery of specific product training for the sales staff of B-F business partners.

What You Bring to the Table

• Minimum of 2-3 years of experience in FMCG, preferably within the same category/field
• Strong knowledge of sales and negotiation techniques
• Comprehensive understanding of the market
• Excellent business process organization skills
• Proven ability to establish and maintain easy, sustainable commercial relationships
• Experience in utilizing financials in collaboration with clients.
• Ability to prepare and deliver effective presentations to clients
• Proficient in spoken and written English
• Driver's license

What Makes You Unique

• Business Development
• Strategic Vision
• Data-Driven Decision Making
• Negotiation, persuasion and influence
• Planning and Execution
• Proactive Approach