Traditional Trade Sales Supervisor

BF; Fatih; Hybrid; TRY 300,000 - 600,000; Full time

Benefits offered by this job

Hybrid working model

Diverse and inclusive culture

Professional development programs

Year-round social events

Live Well initiatives

Job summary

Brown-Forman Türkiye is seeking a Traditional Trade Sales Supervisor to lead sales and distribution for premium brands in İstanbul/Europe. You will drive growth, manage distributors, and build brand presence in a dynamic market. You will report to the TT Area Sales Manager and develop a high-performing sales team.

The role emphasizes people leadership, strategic vision, and proactive execution in a hybrid Istanbul setting with opportunities for professional growth and cross-market impact.

Qualifications

• Proven track record in traditional trade sales leadership across multiple channels.
• Experience in distributor management and field sales execution.
• Strong analytical and data interpretation skills to drive growth.

Responsibilities

• Lead sales and distribution efforts for Brown-Forman brands in TT across İstanbul/Europe.
• Develop and execute brand-building strategies and ensure premier market positioning.
• Supervise distributors and field teams, report performance, and set action plans.
• Collaborate with Area Sales Manager to meet personal and team targets.

Skills

People management

Business Development

Strategic Vision

Data-Driven Decision Making

Negotiation

Planning

Proactive Approach

Motivational Adaptation

Result oriented

Project & Change Leadership

Active Listening

Job description

Quote from Hiring Manager

As the Traditional Trade Sales Supervisor for İstanbul/Europe, you will take on a key leadership role in one of the world’s most dynamic markets, representing iconic brands under the Brown-Forman portfolio. This is a unique opportunity to drive strategic growth across İstanbul, shaping the future of premium spirits in a competitive and rapidly evolving industry. Join us and make a lasting impact in a high-visibility position.

Meaningful Work From Day One The Traditional Trade Sales Supervisor is responsible for driving sales and distribution activities, with a focus on brand building, increasing brand awareness among customers, and ensuring the optimal market position for Brown-Forman brands within TT. This role works closely with and supports the TT Area Sales Manager. The Traditional Trade Sales Supervisor is accountable for achieving both personal and team goals, and for managing and developing a team of distributors.

Задачи:

• Delivers the expected data, reports, activity evaluation in a timely manner according to the standards and procedures valid in the company.
• Responsible for timely reporting in accordance with B-F standards through Panorama & Vispera.
• (Collecting data on BF products, market data, data on customers served, and information on competitors' activities in the market) Supervises the work of B-F business partners who provide merch services in the field.
• Responsible for maintaining the customer database in their region accurately and up-to-date.
• Maintains operations in the responsible territory in compliance with company standards.
• Holds regular meetings with the TT Area Sales Manager for feedback and insights on the status of the work and shares action plans when needed.
• Keep the relevant database accurate and up-to-date for the customers in their responsible territory.
• Acts as the Brand Ambassador of the B-F Portfolio.
• Coordinates the preparation and execution of special product training for the sales personnel of B-F business partners.

What Makes You Unique

• People management
• Business Development
• Strategic Vision
• Data-Driven Decision Making
• Negotiation, persuasion and influence
• Planning and Execution
• Proactive Approach
• Motivational Adaptation
• Result oriented
• Project & Change Leadership
• Active Listening

Условия:

Traditional Trade(TT) Management Implements the overall sales strategy in TT and guides teams of B-F business partners to implement these strategies. Makes point-of-sale visits in line with the sales steps, in accordance with company standards, and according to the routes approved by the Area Sales Manager. Makes commercial visits to TT sales points and establishes and maintains business partnerships with the visited sales points. Responsible for the physical availability of new and seasonal products in all store formats in their region. Responsible for the sales (distributor buying and field sales), distribution and visibility of B-F products. Ensures optimum stock level at sales points and displays products in accordance with BF standards, legal advice and internal regulations Aligns the investments with the company's strategic objectives. Responsible for applying the brands according to the determined planograms and positioning the POSM materials in the best possible way. Ensures that the budgets allocated for the activities are implemented appropriately and efficiently in line with the installation mechanics and deadlines in accordance with the standards applicable in the company. Responsible for including potential new TT channel sales points operating in their region in the coverage. Provides guidance to the teams of B-F business partners in this regard. Implements the opening and/or closing of Traditional Channel sales points in the system in line with company standards. Makes regional analyzes that supports increasing the sales of B-F brands and the realization of company targets, prepares action plans and implements these plans together with the teams of B-F business partners. Ensures the correct implementation of sales campaigns/promotional activities. Guarantees the responsible territory consistently achieves top-tier results. Holds regular meetings with the sales team of B-F business partners. Guiding sales teams in line with company strategies. Distributor Management Responsible for communication and coordination with distributors. The candidate monitors the compliance of the distributors & operations with B-F standards and legal processes, and takes action, when necessary, by coordinating with the Area Sales Manager. Supports the Area Sales Manager in the creation of distributor orders and manages distributor product purchase targets by considering optimum stock levels and predicting field sales performance. Ensure business needs and takes action in coordination with TT Area Sales Manager as needed Works in coordination with distributors for business development opportunities (Number of sales representatives required, regional organization planning, competitive analysis within the region, etc.)

Brown-Forman is one of the largest American-owned global spirits companies. For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine-quality beverage alcohol brands. Brown Forman is publicly traded on the New York Stock Exchange and has been recognized as one of the "World's Most Ethical Companies©" in 2022 & 2023 and 2024. Brown-Forman Turkiye has been operating with its own distribution since 2012. The Türkiye operation covers Turkiye and North Cyprus. Brown-Forman Türkiye also has a very strong and premium portfolio including Jack Daniel's family of brands, Woodford Reserve, GlenDronach, Benriach, Glenglassaugh, Chambord, Herradura, El Jimador,Fords Gin and Gin Mare.

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.

• Hybrid working model offering flexibility and balance for office employees
• Embracing a diverse and inclusive work culture
• Continuous professional and personal development through tailored training programs
• Year-round social events to connect and celebrate as a team
• Active ERG groups to support community and collaboration
• Well-being first with our Live Well initiatives
• Prime office location in Kanyon / Levent, Istanbul
• Celebrating milestones and special moments together
• Rewarding excellence through our Recognition & Rewards platform #LI #jackdaniels

Requisition Type: Employee Management Level: Professional Global Job Level: P5 Number of Openings Available: 1