Traditional Channel Sales Manager

Tiryaki Agro; Üsküdar; On-site; TRY 600,000 - 900,000; Full time

Job summary

Tiryaki Agro in Marmara Bölgesi, Üsküdar region, seeks an experienced Sales Leader to drive growth across our FMCG portfolio by developing and executing traditional channel strategies in Turkey.

You will manage distributors, lead demand planning, and collaborate with Marketing, Trade Marketing, Supply Chain, Finance, and HR to maximize performance while building a high-performing sales team. Fluent English is preferred.

Qualifications

• 10+ years of sales experience in FMCG with traditional channel expertise.
• Strong commercial acumen and financial analysis skills.
• Proven track record in distributor management and route-to-market strategies.
• Excellent communication and collaboration across stakeholders.

Responsibilities

• Develop and execute traditional channel sales strategies to drive sustainable sales growth and achieve company targets.
• Manage and strengthen distributor relationships to ensure effective market coverage, distribution excellence, and long-term business success.
• Ensure the achievement of sales volume, revenue, profitability, and distribution targets across the assigned channels.
• Build, develop, and motivate a high-performing sales team through effective leadership, performance management, and capability development.
• Contribute to demand planning processes by preparing accurate sales forecasts and supporting improvements in customer service levels.
• Work closely with Marketing, Trade Marketing, Supply Chain, Finance, and Human Resources teams to maximize commercial performance.
• Monitor market dynamics, competitor activities, customer needs, and pricing strategies to identify growth opportunities.
• Ensure full implementation of company sales strategies, policies, processes, and compliance standards.
• Lead projects aimed at improving sales productivity, operational efficiency, customer service levels, and distribution capabilities.
• Regularly analyze business results and provide management with actionable insights to support strategic decision-making.

Skills

Traditional channel management

Distributor management

Sales leadership

Forecasting & planning

English proficiency

Strategic thinking

Negotiation & communication

Education

Bachelor’s degree in Business Administration, Marketing, Economics, or related field

Job description

Who We Are

With a 60-year history, Tiryaki Agro stands as one of the world's leading agricultural supply chain companies. Its unique global business model spans the entire supply chain, from certified seed production to field cultivation, storage, processing, logistics, trade, and reaching the end consumer.

Tiryaki Agro provides nutritional solutions worldwide, committed to building a food future in harmony with nature. The company processes products sourced from approximately 30 countries, particularly Turkey, in 27 facilities across 10 locations on 3 continents, delivering over 4 million tons of conventional and organic agricultural products to customers in 70 countries annually. It operates in more than 40 ports globally, including one owned port and three privately contracted ports. Since 2018, Tiryaki Agro has strengthened its global leadership by acquiring majority shares in Sunrise Foods International, one of the world's largest supply chain management company for organic feed and oilseeds.

Key Responsibilities

• Develop and execute traditional channel sales strategies to drive sustainable sales growth and achieve company targets.
• Manage and strengthen distributor relationships to ensure effective market coverage, distribution excellence, and long-term business success.
• Ensure the achievement of sales volume, revenue, profitability, and distribution targets across the assigned channels.
• Build, develop, and motivate a high-performing sales team through effective leadership, performance management, and capability development.
• Contribute to demand planning processes by preparing accurate sales forecasts and supporting improvements in customer service levels.
• Work closely with Marketing, Trade Marketing, Supply Chain, Finance, and Human Resources teams to maximize commercial performance.
• Monitor market dynamics, competitor activities, customer needs, and pricing strategies to identify growth opportunities.
• Ensure full implementation of company sales strategies, policies, processes, and compliance standards.
• Lead projects aimed at improving sales productivity, operational efficiency, customer service levels, and distribution capabilities.
• Regularly analyze business results and provide management with actionable insights to support strategic decision-making.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• At least 10 years of sales experience in the FMCG industry, with strong expertise in traditional channel management.
• Good command of English
• Proven experience in distributor management and developing route-to-market strategies.
• Proven track record of successfully managing and developing sales teams and building a high-performance culture.
• Strong commercial acumen and financial analysis skills.
• Strong analytical, planning, negotiation, problem-solving, and decision-making skills.
• Excellent communication and collaboration skills, with the ability to effectively engage with diverse stakeholders.