Store Product Manager

LC Waikiki; Fatih; On-site; TRY 360,000 - 600,000; Full time

Job summary

LC Waikiki is seeking a Merchandising Analyst to analyze customer behavior, sales trends, and store performance to optimize product allocation across assigned regions. You will create seasonal stock plans and budgets, identify opportunities, and adjust forecasts based on market conditions.

The role requires strong analytical skills, English proficiency, and the ability to manage multiple priorities in a fast-paced fashion retail environment. Travel to stores and markets is expected.

Qualifications

• Bachelor’s degree required in a relevant field.
• Experience in merchandising, planning, allocation, retail, category management, buying, or related business functions preferred.
• Strong analytical and numerical thinking skills to interpret data and act on insights.
• Passion for fashion retail, customer behavior, and market trends.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent communication, stakeholder management and collaboration skills.
• Proficiency in English.
• Self-motivated, curious, adaptable and eager to grow within a global organization.

Responsibilities

• Analyze customer behavior, sales trends, and store-level performance data to optimize product allocation.
• Create seasonal stock mix plans and sales budgets for assigned countries and regions.
• Identify country and regional customer needs before each season and determine product opportunities and sales potential.
• Monitor sales performance, market dynamics, and economic conditions to revise forecasts and budgets.
• Manage in-season actions such as markdowns, stock transfers, returns and replenishment decisions.
• Ensure optimal stock levels by adapting assortments to climate, customer expectations and seasonal periods.
• Monitor changing economic, competitive and climatic conditions and take actions to support business goals.
• Stay ahead of global and local trends by researching competitors and social platforms.
• Collaborate with store teams to gather insights and translate market needs into product strategies.
• Partner with buying, planning, merchandising and product teams to align assortments with demand and business goals.
• Build relationships with international store teams and HQ stakeholders while communicating in English.
• Utilize reporting and analytics tools to monitor performance and generate insights.
• Travel regularly to stores and competitor locations to stay connected with customer expectations.

Skills

Analytical thinking

Numerical thinking

English proficiency

Communication skills

Adaptability

Stakeholder management

Collaboration

Education

Bachelor’s degree in Business Administration, Economics, International Trade, Industrial Engineering, Statistics, or related fields

Job description

About Us

LC Waikiki Retail Company is a leading fashion retail company with a turnover of $6 billion. LC Waikiki’s journey started in France in 1988 and has continued as a Turkish brand since 1997 under the umbrella of LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş.

Today, LC Waikiki operates more than 1,300 stores across 60 countries, guided by its philosophy, “Everyone Deserves to Dress Well”, offering customers accessible fashion through quality products at affordable prices.

There are around 6,000 employees working at LC Waikiki’s corporate office and more than 50,000 employees in Turkey and abroad.

At LC Waikiki, our values are being virtuous, achieving together, extensive expertise, being customer-oriented, and challenging difficulties.

Qualifications

• Bachelor’s degree in Business Administration, Economics, International Trade, Industrial Engineering, Statistics, or related fields
• Previous experience in merchandising, planning, allocation, retail, category management, buying, or related business functions is preferred
• Strong analytical and numerical thinking skills with the ability to interpret data and turn insights into actions
• Passion for fashion retail, customer behavior, and market trends
• Ability to manage multiple priorities in a fast-paced and dynamic environment
• Excellent communication, stakeholder management, and collaboration skills
• Proficiency in English
• Self-motivated, curious, adaptable, and eager to grow within a global organization

Job Description

• Analyze customer behavior, sales trends, and store-level performance data to optimize product allocation and ensure strong market fit
• Create seasonal stock mix plans and sales budgets for assigned countries and regions based on customer profiles, categories, monthly demand, and special trading periods
• Identify country and regional customer needs before each season and determine product opportunities and sales potential accordingly
• Monitor sales performance, market dynamics, and economic conditions to revise forecasts and budgets when necessary
• Manage in-season actions such as markdowns, stock transfers, returns, and replenishment decisions in line with sales targets and stock turnover objectives
• Ensure optimal stock levels by adapting assortments according to climate conditions, customer expectations, and special periods throughout the season
• Continuously monitor changing economic, competitive, and climatic conditions across assigned markets and proactively take actions that support business goals
• Stay ahead of global and local trends by researching competitor stores, e-commerce platforms, and social media channels
• Collaborate closely with store teams to gather customer insights and feedback, translating market needs into actionable product strategies
• Partner with buying, planning, merchandising, and product teams to align assortments with customer demand and business objectives
• Build strong relationships with international store teams, HQ-based stakeholders, and cross-functional business partners while communicating effectively in English
• Utilize advanced reporting and analytical tools to monitor performance, generate insights, and support data-driven decision-making
• Travel regularly to stores and competitor locations to stay connected to customer expectations and evolving market trends

At LC Waikiki, we are committed to managing our environmental and social impacts throughout our value chain and to developing and maintaining a business model that respects human rights and is ethical, responsible, and sustainable.

Information regarding the processing of personal data is available in our Candidate Privacy Notice:

https://corporate.lcwaikiki.com/kvkk-aday-aydinlatma-metni