Shopper Excellence & Trade Marketing Lead — Hybrid

Danone; Fatih; Hybrid; TRY 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid working model

Flexible working hours

4 weeks fully remote in July and Aug

Job summary

Danone Türkiye is seeking a talented Assistant Shopper Excellence & Trade Marketing Manager to own the Waters category, managing Hayat, Sırma, and Akmina brands. You will apply shopper insights, plan investments, update planograms, and collaborate with Sales, Marketing, and Supply Chain to drive in-store visibility and retailer partnerships.

We offer a hybrid working model from our Ataşehir head office with flexible hours and opportunities for growth within a dynamic, global team.

Qualifications

• Bachelor’s degree in business or related field.
• High level of English.
• Minimum 2 years’ experience in Trade Marketing, Shopper Marketing, Marketing or Sales.
• Ambition to drive and create successful results.
• Result oriented with commitment and enthusiasm.
• Proficiency in MS Office tools.
• Ability to work collaboratively with team members across multiple functions.

Responsibilities

• Apply shopper knowledge to relevant occasions and channels.
• Plan and manage investments to attract shoppers in-store and support PICOS creation.
• Regularly monitor planograms and ensure correct category positioning with Merch teams.
• Schedule field visits and enhance product visibility in sales channels.
• Collaborate with marketing, sales, category management, and supply chain to execute plans.
• Develop retailer partnerships and manage JBP’s.
• Create ideas to best represent the brand to shoppers.
• Plan and execute product launches, yearly promotions, and sales initiatives.
• Prepare data analyses and reports to drive action by channel.
• Lead in-store visibility strategies per channel and drive shopper marketing initiatives.
• Support successful launches with channel- and customer-specific activation plans.
• Coordinate NPD launch strategies across trade channels.

Skills

High level English

MS Office proficiency

Trade Marketing experience

Shopper Marketing experience

Collaboration across functions

Education

Bachelor's degree in business or related field

Job description

Danone Türkiye is seeking a talented Assistant Shopper Excellence & Trade Marketing Manager to own the Waters category, managing Hayat, Sırma, and Akmina brands. You will apply shopper insights, plan investments, update planograms, and collaborate with Sales, Marketing, and Supply Chain to drive in-store visibility and retailer partnerships.

We offer a hybrid working model from our Ataşehir head office with flexible hours and opportunities for growth within a dynamic, global team.