Assistant Shopper Excellence & Trade Marketing Manager

UNAVAILABLE; Fatih; Hybrid; TRY 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid working model

Head office in Ataşehir

Flexible working hours

Home office expenses allowance

Fully remote 4 weeks in July-August

Summer Fridays finishing at 15:00

Job summary

Danone Türkiye is seeking an Assistant Shopper Excellence & Trade Marketing Manager to oversee Waters brands Hayat, Sırma, and Akmina. You will apply shopper insights, plan investments, and collaborate with Merch, Sales, and Marketing to enhance in-store visibility and drive channel performance.

The role requires a Bachelor’s in business or related field, strong English, and at least 2 years in trade/shopper marketing or sales. Hybrid work model and dynamic team environment are offered.

Qualifications

• Bachelor’s degree in business or related field is required.
• High level of English is required.
• Min 2 years’ experience in Trade Marketing, Shopper Marketing, Marketing or Sales.
• Ambition to drive and deliver results.
• Proficiency in MS Office tools.

Responsibilities

• Apply shopper knowledge to occasions and channels.
• Plan and manage investments to attract shoppers in-store.
• Update planograms and ensure category positioning.
• Collaborate with Merch and Sales on PICOS and channel plans.
• Lead in-store visibility and activation strategies across channels.
• Support e-commerce shopper marketing to drive online sales.

Skills

Trade Marketing

Shopper Marketing

MS Office

English

Education

Bachelor’s degree in business or related field

Job description

Short Intro and About the Job

Danone Türkiye is looking for a talented colleague for the\"Assistant Shopper Excellence & Trade Marketing Manager \" Take this opportunity to GROW together!

In this role, you willbe responsible for the Waters category, managing theHayat, Sırma, and Akmina brands as theAssistant Shopper Excellence & Trade Marketing Manager.

- Apply shopper knowledge to relevant occasions and channels,

- Plan and Manage to implement investments that will attract shoppers in the store - Supporting the creation of \"PICOS\" of segment-based stores

- Regular monitoring and updating of “planograms” in the store - Meeting regularly with Merch teams and ensuring that categories are positioned in accordance with \"PICOS\" in the areas within the store

- Schedule regular field visits - Supports the commercial team by enhancing product visibility in sales channels - Collaborates with commercial teams to plan occasion activation strategies

- Supports to engage sales teams to implement category and channel tailored marketing plans - Supports to develop retailer partnership and to manage JBP’s

- Create ideas to represent the brand in the best possible outlook in front of shoppers

- Plans and executes product launches, yearly promotional plans and sales initiatives

- Prepares internal and external data analysis and reports to develop action plans by channel and category - Works closely with sales, marketing, procurement teams and suppliers to actively lead the development of in-store visibility strategies per channel

- Develop and execute shopper marketing initiatives that drive sales growth, increase brand visibility, and enhance shopper engagement across key retail channels

- Support the successful launch of new products by developing and executing channel- and customer-specific shopper marketing activation plans

- Collaborate with Marketing, Sales, Category Management, and Supply Chain teams to ensure seamless execution of NPD launch strategies across all trade channels

- Conduct post-launch reviews to identify learnings, best practices, and improvement opportunities for future innovation launches.

- Develop and execute e-commerce shopper marketing plans that drive online sales, conversion, and digital shelf excellence across key e-retailers and quick commerce platforms.

- Optimize digital shelf performance by ensuring best-in-class product content, search visibility, assortment, ratings, reviews, and promotional execution

About You

To be able to successful in the role, you need to have:

- Bachelor’s degree in business or related field

- High Level of English

- Min 2 years’ experience in Trade Marketing, Shopper Marketing, Marketin or Sales

- Ambition to drive and create successful results

- Result oriented business focus through commitment and enthusiasm

- Proficiency in MS Office tools

- Ability to work collaboratively with team members across multiple functions

About Us, We offer and What's next

Being a Danoner means that you create your own working experience.

• You could design your own way of working with ourhybrid working model.
• Ourhead officeis inAtaşehir.
• You could decide your daily 8-hours of working period within ourflexible-working hourspractice.
• We know that you will havehome expensesduring home office days. So, Danone supports you for your expenseswith an allowance as well!
• Summersare flexible here! You could workfullyremotefor4 weeks during July and August.
• We alsoenjoy Fridaysduring summer period betweenJuly and Augustby finishing our worksby 15:00and enjoy the rest of the day and starting the weekend earlier.
• Danone offers various types of leave days to support Danoners’ work-life balance and well-being.We have a wide variety of leave types, such as in your first year5 daysof \"Im New in Danone Leave\";1 day of \"My Future is Good Leave\"for our social responsibility activities.These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation,age, gender identity, disability.

Working with usis about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world.One Planet One Health BY YOU.

At Danone Türkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.

This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long‑term value — not just for our business, but for our people, partners, communities, and future generations.If you’re looking to grow your career with purpose, you’re in the right place.

What we offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive \"change\" & \"growth\". You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

At Danone Türkiye, we do not aim to be the best company in the world, but better for the world.That’s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.Through this journey, we strive to create long‑term value for our employees, partners, communities, and future generations.

What’s next?

Visit our websitewww.danone.comto discover more about us and to find out how you could be part of it all!

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