Assistant Shopper Excellence & Trade Marketing Manager

Danone; Fatih; Hybrid; TRY 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid working model

Flexible working hours

4 weeks fully remote in July and Aug

Job summary

Danone Türkiye is seeking a talented Assistant Shopper Excellence & Trade Marketing Manager to own the Waters category, managing Hayat, Sırma, and Akmina brands. You will apply shopper insights, plan investments, update planograms, and collaborate with Sales, Marketing, and Supply Chain to drive in-store visibility and retailer partnerships.

We offer a hybrid working model from our Ataşehir head office with flexible hours and opportunities for growth within a dynamic, global team.

Qualifications

• Bachelor’s degree in business or related field.
• High level of English.
• Minimum 2 years’ experience in Trade Marketing, Shopper Marketing, Marketing or Sales.
• Ambition to drive and create successful results.
• Result oriented with commitment and enthusiasm.
• Proficiency in MS Office tools.
• Ability to work collaboratively with team members across multiple functions.

Responsibilities

• Apply shopper knowledge to relevant occasions and channels.
• Plan and manage investments to attract shoppers in-store and support PICOS creation.
• Regularly monitor planograms and ensure correct category positioning with Merch teams.
• Schedule field visits and enhance product visibility in sales channels.
• Collaborate with marketing, sales, category management, and supply chain to execute plans.
• Develop retailer partnerships and manage JBP’s.
• Create ideas to best represent the brand to shoppers.
• Plan and execute product launches, yearly promotions, and sales initiatives.
• Prepare data analyses and reports to drive action by channel.
• Lead in-store visibility strategies per channel and drive shopper marketing initiatives.
• Support successful launches with channel- and customer-specific activation plans.
• Coordinate NPD launch strategies across trade channels.

Skills

High level English

MS Office proficiency

Trade Marketing experience

Shopper Marketing experience

Collaboration across functions

Education

Bachelor's degree in business or related field

Job description

About The Job

Danone Türkiye is looking for a talented colleague for the "Assistant Shopper Excellence & Trade Marketing Manager " Take this opportunity to GROW together!

In this role, you will be responsible for the Waters category, managing the Hayat, Sırma, and Akmina brands as the Assistant Shopper Excellence & Trade Marketing Manager.

• Apply shopper knowledge to relevant occasions and channels,
• Plan and Manage to implement investments that will attract shoppers in the store - Supporting the creation of "PICOS" of segment-based stores
• Regular monitoring and updating of “planograms” in the store - Meeting regularly with Merch teams and ensuring that categories are positioned in accordance with "PICOS" in the areas within the store
• Schedule regular field visits - Supports the commercial team by enhancing product visibility in sales channels - Collaborates with commercial teams to plan occasion activation strategies
• Supports to engage sales teams to implement category and channel tailored marketing plans - Supports to develop retailer partnership and to manage JBP’s
• Create ideas to represent the brand in the best possible outlook in front of shoppers
• Plans and executes product launches, yearly promotional plans and sales initiatives
• Prepares internal and external data analysis and reports to develop action plans by channel and category - Works closely with sales, marketing, procurement teams and suppliers to actively lead the development of in-store visibility strategies per channel
• Develop and execute shopper marketing initiatives that drive sales growth, increase brand visibility, and enhance shopper engagement across key retail channels
• Support the successful launch of new products by developing and executing channel- and customer-specific shopper marketing activation plans
• Collaborate with Marketing, Sales, Category Management, and Supply Chain teams to ensure seamless execution of NPD launch strategies across all trade channels
• Conduct post-launch reviews to identify learnings, best practices, and improvement opportunities for future innovation launches.
• Develop and execute e-commerce shopper marketing plans that drive online sales, conversion, and digital shelf excellence across key e-retailers and quick commerce platforms.
• Optimize digital shelf performance by ensuring best-in-class product content, search visibility, assortment, ratings, reviews, and promotional execution

About You

To be able to successful in the role, you need to have:

• Bachelor’s degree in business or related field
• High Level of English
• Min 2 years’ experience in Trade Marketing, Shopper Marketing, Marketin or Sales
• Ambition to drive and create successful results
• Result oriented business focus through commitment and enthusiasm
• Proficiency in MS Office tools
• Ability to work collaboratively with team members across multiple functions

About Us

Being a Danoner means that you create your own working experience.

• You could design your own way of working with ourhybrid working model.
• Ourhead officeis inAtaşehir.
• You could decide your daily 8-hours of working period within ourflexible-working hourspractice.
• We know that you will havehome expensesduring home office days. So, Danone supports you for your expenseswith an allowance as well!
• Summersare flexible here! You could workfullyremotefor4 weeks during July and August.
• We alsoenjoy Fridaysduring summer period betweenJuly and Augustby finishing our worksby 15:00and enjoy the rest of the day and starting the weekend earlier.
• Danone offers various types of leave days to support Danoners’ work-life balance and well-being.We have a wide variety of leave types, such as in your first year5 daysof "Im New in Danone Leave;1 day of "My Future is Good Leave"for our social responsibility activities.These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation,age, gender identity, disability.

Working with usis about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here, you’ll need to enjoy a fast-paced