SEO GEO Associate

Blue Palm Operational; Fatih; Hybrid; TRY 78,000 - 123,000; Part time

Benefits offered by this job

Travel allowance

Meal allowance

International environment

Job summary

Blue Palm Operational is seeking a part-time SEO / GEO Associate to join our Kadıköy office and drive organic visibility for our brands. You will work with content, marketing, and engineering teams to optimize on-page elements and explore AI-driven search tactics.

The role emphasizes both traditional SEO and Generative Engine Optimization, including keyword research, content optimization, and collaboration across platforms and pipelines. Turkish and English writing required.

Qualifications

• Strong written English and good written Turkish
• Good research, editing, and content-writing skills
• Basic or intermediate knowledge of SEO principles
• Understanding of keywords, search intent, on-page SEO, headings, metadata, and internal linking
• Interest in AI, generative search, GEO, and the changing search ecosystem
• Ability to write clear, structured, accurate, and reader-focused content
• Attention to detail and strong organizational skills
• Ability to work independently and follow content guidelines
• Comfortable working with digital tools and learning new AI-based platforms
• Willingness to work collaboratively with both content and technical teams

Responsibilities

• Perform on-page SEO optimization across websites and landing pages, including titles, meta descriptions, headings, URL structure, internal linking, and other on-page elements.
• Create, edit, and optimize website content according to SEO best practices.
• Conduct keyword and search-intent research.
• Support content strategies designed to improve organic search visibility.
• Research topics and competitors to identify new content opportunities.
• Structure content so that it can be clearly understood by both search engines and AI-based platforms.
• Work on GEO (Generative Engine Optimization) practices to improve brand and content visibility across AI-powered search experiences.
• Optimize content for platforms and search environments such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and similar generative search systems.
• Improve content structure, clarity, authority, topical relevance, and citation potential.
• Support the implementation and optimization of structured data and other technical SEO elements.
• Collaborate closely with the software engineering team to update, manage, and deploy content and technical SEO configurations through Git-based workflows.
• Create and submit Pull Requests (PRs) for content updates, metadata changes, structured data implementation, and related SEO improvements.
• Work within modern deployment pipelines and follow established automated deployment workflows.
• Monitor SEO/GEO developments, algorithm changes, and emerging AI-search trends.
• Support basic performance tracking and reporting for published content.
• Collaborate with our marketing, web, content, and software engineering teams on ongoing projects.

Job description

Blue Palm Operational is an international company working across multiple markets and business areas. We are looking for a part-time SEO / GEO Associate to join our team in our Kadıköy office and support the organic and AI-driven digital visibility of our brands.

This role is suitable for someone who is interested not only in traditional SEO, but also in how content is discovered, interpreted, and referenced by AI-powered search engines and generative platforms.

What You Will Do

• Perform on-page SEO optimization across websites and landing pages, including titles, meta descriptions, headings, URL structure, internal linking, and other on-page elements.
• Create, edit, and optimize website content according to SEO best practices.
• Conduct keyword and search-intent research.
• Support content strategies designed to improve organic search visibility.
• Research topics and competitors to identify new content opportunities.
• Structure content so that it can be clearly understood by both search engines and AI-based platforms.
• Work on GEO (Generative Engine Optimization) practices to improve brand and content visibility across AI-powered search experiences.
• Optimize content for platforms and search environments such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and similar generative search systems.
• Improve content structure, clarity, authority, topical relevance, and citation potential.
• Support the implementation and optimization of structured data and other technical SEO elements.
• Collaborate closely with the software engineering team to update, manage, and deploy content and technical SEO configurations through Git-based workflows.
• Create and submit Pull Requests (PRs) for content updates, metadata changes, structured data implementation, and related SEO improvements.
• Work within modern deployment pipelines and follow established automated deployment workflows.
• Monitor SEO/GEO developments, algorithm changes, and emerging AI-search trends.
• Support basic performance tracking and reporting for published content.
• Collaborate with our marketing, web, content, and software engineering teams on ongoing projects.

What We Are Looking For

• Strong written English and good written Turkish.
• Good research, editing, and content-writing skills.
• Basic or intermediate knowledge of SEO principles.
• Understanding of keywords, search intent, on-page SEO, headings, metadata, and internal linking.
• Interest in AI, generative search, GEO, and the changing search ecosystem.
• Ability to write clear, structured, accurate, and reader-focused content.
• Attention to detail and strong organizational skills.
• Ability to work independently and follow content guidelines.
• Comfortable working with digital tools and learning new AI-based platforms.
• Willingness to work collaboratively with both content and technical teams.

Experience with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, ChatGPT, Gemini, or similar platforms is considered an advantage.

You do not need to be an expert in every tool. We are particularly interested in candidates who understand content, enjoy on-page SEO work, and are willing to develop their skills in SEO and Generative Engine Optimization.

Nice to Have, But Not Required

The following skills and experience are considered an advantage, but are not required for this role:

• Basic familiarity with Git-based workflows, including branches, commits, and Pull Requests.
• Ability to navigate developer-oriented workflows and understand the basics of automated deployment processes (CI/CD).
• Comfort working with Git-backed CMS platforms, Markdown-based content systems, or content stored within code repositories.
• General awareness of modern web deployment and cloud infrastructure concepts.
• Familiarity with containerization or Kubernetes is a plus.

You do not need to have a software development background. We are primarily looking for someone who is comfortable working alongside technical teams and is willing to learn the tools and workflows used to publish, deploy, and optimize content.

What We Offer

• Opportunity to work within an international company and on international brands.
• Hands-on experience in both on-page SEO and the rapidly developing GEO / AI Search field.
• Practical experience working with modern content, development, and deployment workflows.
• Close collaboration with marketing, content, web, and software engineering teams.
• A working environment where you can actively test and develop new content and AI-search strategies.
• Travel and meal allowance.

Who This Role May Suit

This position may be particularly suitable for university students, recent graduates, junior editors, SEO specialists, content specialists, or digital marketing professionals who want to specialize in the intersection of SEO, content, artificial intelligence, and modern web publishing workflows.

If available, you may also include examples of content you have written, websites or SEO projects you have worked on, GitHub or technical content projects, or any other relevant portfolio links.