Content Marketing Specialist

Jotform; Çankaya; On-site; TRY 240,000 - 360,000; Full time

Benefits offered by this job

Health Insurance

Career growth opportunities

Competitive compensation

Challenging projects

Fun office environment

Job summary

Jotform in Ankara is seeking a Content Marketing Specialist to join our team in Hacettepe Teknokent. You will conduct competitor analysis, keyword research, and develop content strategies to boost our template directory visibility.

The role requires excellent English writing, a portfolio of editorial work, and at least 3 years of content management experience. You will collaborate with Marketing Operations, SEO, and Content teams to drive growth.

Qualifications

• Excellent command of written English.
• A portfolio showcasing relevant writing and editorial experience (web, social, product, performance).
• 3+ years of experience with content management.
• Proven track record in online editorial or content marketing.
• Excellent writing and editing skills, and a deep passion for quality.
• Strong understanding of SEO principles and best practices, including on-page SEO, keyword research, meta optimization, and content structure.
• Knowledge of LLM tools and Generative Engine Optimization (GEO) is a plus.

Responsibilities

• Conduct in-depth competitor analysis to identify trends, opportunities, and best practices in the no-code market.
• Perform comprehensive keyword research to uncover high-value keywords and phrases that will drive organic traffic.
• Develop and implement content strategies to enhance the visibility and reach of our template directory.
• Prepare powerful content briefs for content writers to let them create articles that will be competitive in organic searches.
• Stay updated on industry trends and best practices in content creation and SEO.
• Monitor performance metrics and generate reports to analyze user behavior and optimize conversion rates.
• Work collaboratively with our Marketing Operations, SEO, and Content teams.

Skills

English writing

Content management

Content marketing

SEO knowledge

Video editing (basic)

LLM tools / GEO

Job description

ABOUT Jotform

Jotform is a San Francisco-based SaaS company with more than 35 million users worldwide. We are thriving and growing, and we’ve never needed outside funding. That’s because we like keeping things agile, independent and fun. Jotform believes everyone should be able to create their own online forms. Our 10,000+ ready-made form templates, 100+ integrations and more than 380 widgets have made us one of the most popular online form builders for organizations of all sizes — from small businesses to enterprises.

Since our inception in 2006, our mission has been to help users create, manage and share online forms and receive responses in the easiest way possible.

ABOUT THE ROLE

We are looking for a Content Marketing Specialist in our Ankara office located at a relaxed fun environment in Hacettepe Teknokent.

Here’s what you will be doing:

• Conduct in-depth competitor analysis to identify trends, opportunities, and best practices in the no-code market.
• Perform comprehensive keyword research to uncover high-value keywords and phrases that will drive organic traffic.
• Develop and implement content strategies to enhance the visibility and reach of our template directory.
• Prepare powerful content briefs for content writers to let them create articles that will be competitive in organic searches.
• Stay updated on industry trends and best practices in content creation and SEO.
• Monitor performance metrics and generate reports to analyze user behavior and optimize conversion rates.
• Work collaboratively with our Marketing Operations, SEO, and Content teams.

Education & Work Experience & Technical Requirements:

• Excellent command of written English.
• A portfolio showcasing relevant writing and editorial experience (web, social, product, performance).
• 3+ years of experience with content management.
• Proven track record in online editorial or content marketing.
• Excellent writing and editing skills, and a deep passion for quality.
• Strong understanding of SEO principles and best practices, including on-page SEO, keyword research, meta optimization, and content structure.
• Basic video editing skills are a plus and will be considered an asset.
• Knowledge of LLM tools and Generative Engine Optimization (GEO).

Personal Specification/Skills:

• A growth mindset is a huge plus.
• Has an ability to thrive in a fast-paced, open-minded, and highly dynamic environment
• Strong listening and conversational skills.
• Good time-management skills.
• Strong critical thinking and problem solving skills.
• Demonstrated ability to work independently as well as in a team environment.
• High attention to detail and solid organizational skills with the ability to prioritize multiple projects/tasks.
• Flexible approach to work environment.

Jotform PERKS

• High growth-paced environment with collaborative and unique team culture
• Generous market competitive total compensation package
• Health Insurance
• Professional Growth & Career Opportunities: We support your personal and professional development with educational materials and expenses & relevant conferences abroad to stay up to date with the latest industry trends & online courses or coaching - and support you pursuing ones that you are passionate about!
• Challenging projects, regular feedback, healthy competition
• Fun & Relax working environment: When we’re in the office; music, jeans and t-shirts are the norm & kitchens stocked with healthy & tasty snacks & drinks

OUR PROCESS

We’ll review your application along with all the others we receive and pick the top profiles for a screening call. In many cases due to time constraints and our candidate volume, only the short-listed candidates are contacted but we do consider each application carefully. If you have been selected as a short-listed candidate, we will contact you for a short screening call to get to know you better. If you don’t get a call, please don’t be disappointed! We receive many applications for each role and have to prioritize who we speak to.

Thank you for taking the time to apply for a position at Jotform!

Jotform is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

https://www.jotform.com/job-applicant-privacy/