Senior Social Media & Community Manager

VML; Fatih; Híbrido; TRY 180.000 - 300.000; Jornada completa

Descripción de la vacante

VML is seeking a Community Manager to own social media channels, primarily Instagram, and drive local engagement. You will finalize content calendars with the category director, and support community leads with influencer insights and on-ground content shooting.

You’ll collaborate with insights, creative, and media teams to ensure brand voice consistency, monitor local trends, and deliver regular community reports. A hybrid work model applies with four days in the office.

Formación

• 4+ years of experience.
• Social media platform expertise with strong focus on Instagram management.
• Sprinklr proficiency for content tagging and performance monitoring.
• Content creation including on-ground shooting and activation support experience.
• Experience publishing and scheduling tools for organic content management.
• Community engagement and real-time interaction management.
• Understanding of brand voice consistency across all communications.
• Local market intelligence and cultural sensitivity awareness.
• Creative ideation and community-first concept development experience.
• Cross-functional experience with insights, creative, and media teams.
• Performance reporting and actionable insights generation.
• Trend monitoring and opportunity identification for brand engagement.

Responsabilidades

• Manage social media channels across brands and platforms through community moderation and engagement with proactive content aligned to brand voice.
• Finalize content calendars with category director and manage publishing of organic content on local social channels.
• Participate in creative briefs and brainstorming sessions, providing community-first concepts based on community/influencer insights.
• Draft social media captions and respond to comments/DMs while proactively engaging with market opportunities.
• Monitor local conversations and trends to identify engagement opportunities with trending topics, influencers, and brand collaborations.
• Actively engage with users to foster positive brand sentiment and handle real-time interactions following brand tone of voice.
• Collaborate with insights, creative, and media teams to ensure local market behaviors are considered in content strategies.
• Ensure proper content tagging in Sprinklr for performance tracking and provide regular community management reports.
• Work with social analysts to track consumer sentiment and adapt content strategies in real-time.
• Maintain cultural sensitivity and communicate in native market language while preserving brand tone of voice.
• Support content creation during shoots, activations, and on-ground events.
• Drive platform inspiration by maintaining close connections with social platforms for content creation opportunities.

Conocimientos

Instagram management

Community engagement

Brand voice consistency

Content ideation

Cross-functional collaboration

Real-time interaction

Trend monitoring

Local market intelligence

Content creation (shooting)

Performance reporting

Herramientas

Sprinklr

Content scheduling tools

Descripción del empleo

VML is seeking a Community Manager to own social media channels, primarily Instagram, and drive local engagement. You will finalize content calendars with the category director, and support community leads with influencer insights and on-ground content shooting.

You’ll collaborate with insights, creative, and media teams to ensure brand voice consistency, monitor local trends, and deliver regular community reports. A hybrid work model applies with four days in the office.