Senior Content Manager — Digital & E‑Commerce Growth

Philips; Fatih; On-site; TRY 320,000 - 520,000; Full time

Job summary

Philips in Istanbul is seeking a Content Manager to lead development, execution, and optimization of consumer-facing content across digital channels. This role ensures a consistent brand experience across Philips.com.tr, e-commerce platforms, CRM channels, social media, and campaigns while driving consumer engagement and growth.

The ideal candidate combines strong storytelling with data-driven decision-making and a deep understanding of content, SEO, e-commerce, CRM, and digital consumer

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field.
• 5+ years of Content Marketing, Digital Marketing, E-commerce, or Brand Management.
• Strong understanding of SEO, content strategy, CRM, and consumer journey design.
• Experience managing agencies, creative production, and cross-functional stakeholders.
• Knowledge of CMS platforms, marketing automation tools, and analytics solutions.
• Excellent written and verbal communication skills in English and Turkish.

Responsibilities

• Develop and execute annual content strategy aligned with business objectives.
• Lead creation of product, campaign, promotional, educational, and brand content.
• Coordinate internal stakeholders and external agencies to deliver content on time.
• Own product page content optimization across Philips.com.tr and partners.
• Support SEO and keyword optimization initiatives.
• Develop content for CRM campaigns and lifecycle journeys.
• Ensure content governance, brand guidelines, and regulatory compliance.
• Monitor content performance with analytics and perform A/B testing.

Skills

Content marketing

SEO

CMS knowledge

CRM familiarity

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation tools

Analytics solutions

Job description

Philips in Istanbul is seeking a Content Manager to lead development, execution, and optimization of consumer-facing content across digital channels. This role ensures a consistent brand experience across Philips.com.tr, e-commerce platforms, CRM channels, social media, and campaigns while driving consumer engagement and growth.

The ideal candidate combines strong storytelling with data-driven decision-making and a deep understanding of content, SEO, e-commerce, CRM, and digital consumer