Content Director: Digital Growth & E‑Commerce

Philips; Fatih; On-site; TRY 180,000 - 260,000; Full time

Job summary

Philips Türkiye is seeking a proactive Content Manager to lead the creation, optimization, and governance of consumer-facing content across Philips.com.tr, e-commerce, CRM, social media, and digital campaigns. You will shape content strategy, drive engagement, and support business growth with data-driven decisions.

The role requires strong storytelling, SEO, e-commerce content, localization for the Turkish market, and collaboration with cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field.
• 5+ years of experience in Content Marketing, Digital Marketing, E-commerce, or Brand Management.
• Strong understanding of SEO, content strategy, CRM, and consumer journey design.
• Experience managing agencies, creative production, and cross-functional stakeholders.
• Knowledge of CMS platforms, marketing automation tools, and analytics solutions.
• Excellent written and verbal communication skills in English and Turkish.

Responsibilities

• Develop and execute annual content strategy aligned with business and category objectives.
• Lead creation of product, campaign, promotional, educational, and brand content.
• Manage copywriting, video, visual content, landing pages, and rich media assets.
• Coordinate internal stakeholders and external agencies to deliver high-quality content on time.
• Ensure local adaptation and localization of global marketing content.
• Own product page content optimization across Philips.com.tr and marketplace partners.
• Improve product descriptions, imagery, A+ content, videos, and consumer education assets.
• Partner with E-Trade teams to enhance digital shelf visibility and conversion performance.
• Support SEO and keyword optimization initiatives.
• Develop content for CRM campaigns, lifecycle journeys, and consumer engagement programs.
• Support email marketing, lead nurturing, and loyalty activities.
• Ensure content relevance for different audience segments and consumer journeys.
• Ensure all content complies with brand, legal, regulatory, and quality requirements.
• Manage content approval workflows and content lifecycle processes.
• Maintain content repositories and asset management systems.
• Drive governance and best practices across all content creation activities.
• Monitor content performance using analytics tools and dashboards.
• Track engagement, traffic, conversion, SEO, and content effectiveness metrics.Generate insights and recommendations for continuous optimization.
• Conduct A/B testing and experimentation to improve performance.
• Partner Closely With: Consumer Marketing, E-Trade, Media & Performance Marketing, CRM, PR & Communications, Sales & Trade Marketing, Regional and Global Marketing Teams, External Creative and Digital Agencies.
• This collaborative model aligns with Philips marketing operating principles where digital marketing works closely across marketing, sales, analytics, and planning functions.

Skills

SEO

Content strategy

CRM

Digital marketing

CMS platforms

Cross-functional

English/Turkish

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Philips Türkiye is seeking a proactive Content Manager to lead the creation, optimization, and governance of consumer-facing content across Philips.com.tr, e-commerce, CRM, social media, and digital campaigns. You will shape content strategy, drive engagement, and support business growth with data-driven decisions.

The role requires strong storytelling, SEO, e-commerce content, localization for the Turkish market, and collaboration with cross-functional teams.