Product Marketing Manager, iPad & Mac

Apple Inc.; Fatih; Hybrid; TRY 600,000 - 800,000; Full time

Job summary

Apple Inc. is seeking a Product Marketing professional focused on iPad and Mac adoption in Türkiye. You will bridge product, marketing, and cross-functional teams to drive launches and local messaging, translating global strategy into local actions.

You will analyze market needs, craft compelling product stories, and collaborate with Worldwide Product Marketing and Geo teams to inform decisions. Travel up to 25% is expected.

Qualifications

• Familiarity across Apple hardware, software, and services.
• Translate complex technical features into clear, relevant consumer benefits.
• Excellent presentation skills, written and spoken, in English and Turkish.
• Strong analytical skills using data and market insights to guide actions.
• Willingness to travel up to 25%.

Responsibilities

• Launch Execution: Drive launch activities for iPad and Mac portfolio in Türkiye and ensure execution excellence with cross-functional teams.
• Product Evangelism: Lead product messaging and stakeholder briefings across internal and external teams.
• Customer Advocacy: Understand customer journeys and adapt messaging and campaigns accordingly.
• Strategic Planning: Lead annual and quarterly marketing planning to drive adoption and growth.
• Market and Competitive Intelligence: Analyze trends to inform positioning and go-to-market strategies.
• Worldwide Collaboration: Liaise between Türkiye and Worldwide teams to communicate local needs.

Skills

Apple product ecosystem familiarity

Technical fluency

Presentation skills (English & Turkish

Analytical skills

Travel readiness

Job description

At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.As a member of our Product Marketing group, you'll represent the customer throughout a product's journey from concept through development and launch. You'll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you'll work to craft groundbreaking ideas into tangible products that excite the world.

Description

You will play a critical role in driving iPad and Mac adoption, go-to-market success, and alignment across functional partners. You will be responsible to deliver successful product launches, sustain momentum, effectively position our products and drive business growth.As the Geo expert, you will leverage your product and market insights to capture local requirements and communicate them to Worldwide Product Marketing and other stakeholders to inform their decisions. To be successful, you should demonstrate a strong passion for Apple products, a proven experience in marketing innovative technologies, and the analytical skills to distill business and customer insights into actionable recommendations.

Responsibilities

• Launch Execution: Drive launch activities for our iPad & Mac portfolio in Türkiye and ensure execution excellence in collaboration with Worldwide Product Marketing and Geo cross-functional teams.
• Product Evangelism: Provide product leadership from introduction through end-of-life to marketing and sales organizations. Deliver product briefings on key product messages, positioning, and market insights to both internal and external stakeholders.
• Customer Advocacy: Develop a deep understanding of the customer journey, user personas, and behavior trends. Ensure these insights are reflected in messaging, campaigns, and product development priorities to better address customer needs.
• Strategic Planning: Lead the annual and quarterly marketing planning. Define and develop initiatives and plans that drive product strategy, consumer adoption and business growth.
• Market and Competitive Intelligence: Analyze market trends, customer needs, and competitive dynamics to inform product positioning and go-to-market strategies. Provide actionable insights that help differentiate our products and identify opportunities for growth.
• Worldwide Collaboration: Act as a key liaison between Türkiye and Worldwide teams. Clearly articulate local business needs, and provide feedback, we...

Minimum Qualifications

• Familiarity across Apple hardware, software, and services, ideally with an interest or experience ın consumer electronics, or mobile computing.
• Technical fluency with the ability to translate complex technical features into clear, relevant consumer benefits.
• Excellent presentation skills, written and spoken, in both English and Turkish. Ability to craft compelling product stories.
• Strong analytical skills with the ability to use data and market insights to guide actions and recommendations.
• Flexibility to travel (up to 25% of the time).

Preferred Qualifications

• Curiosity, a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset. Flexible and willing to learn.
• Experience working collaboratively with international teams in a multi-national company.
• A resilient problem solver who gets things done, works effectively under pressure, flexible and willing to learn, confident but without ego
• Have deep project management skills, a teammate with strong influencing and collaboration skills and cross-functional leadership abilities

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced, and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. We will work with applicants to make any reasonable accommodations.

At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
Learn about accessibility in Apple's workplace