Product Marketing Manager — GTM & Growth Lead (Türkiye)

Apple Inc.; Fatih; Hybrid; TRY 600,000 - 800,000; Full time

Job summary

Apple Inc. is seeking a Product Marketing professional focused on iPad and Mac adoption in Türkiye. You will bridge product, marketing, and cross-functional teams to drive launches and local messaging, translating global strategy into local actions.

You will analyze market needs, craft compelling product stories, and collaborate with Worldwide Product Marketing and Geo teams to inform decisions. Travel up to 25% is expected.

Qualifications

• Familiarity across Apple hardware, software, and services.
• Translate complex technical features into clear, relevant consumer benefits.
• Excellent presentation skills, written and spoken, in English and Turkish.
• Strong analytical skills using data and market insights to guide actions.
• Willingness to travel up to 25%.

Responsibilities

• Launch Execution: Drive launch activities for iPad and Mac portfolio in Türkiye and ensure execution excellence with cross-functional teams.
• Product Evangelism: Lead product messaging and stakeholder briefings across internal and external teams.
• Customer Advocacy: Understand customer journeys and adapt messaging and campaigns accordingly.
• Strategic Planning: Lead annual and quarterly marketing planning to drive adoption and growth.
• Market and Competitive Intelligence: Analyze trends to inform positioning and go-to-market strategies.
• Worldwide Collaboration: Liaise between Türkiye and Worldwide teams to communicate local needs.

Skills

Apple product ecosystem familiarity

Technical fluency

Presentation skills (English & Turkish

Analytical skills

Travel readiness

Job description

Apple Inc. is seeking a Product Marketing professional focused on iPad and Mac adoption in Türkiye. You will bridge product, marketing, and cross-functional teams to drive launches and local messaging, translating global strategy into local actions.

You will analyze market needs, craft compelling product stories, and collaborate with Worldwide Product Marketing and Geo teams to inform decisions. Travel up to 25% is expected.