Product Manager, Medical Devices - META

Stryker; Fatih; On-site; TRY 600,000 - 800,000; Full time

Job summary

Stryker is seeking a Product Manager to develop marketing strategies for Acute Care and Sage portfolios in the META region, including Türkiye, UAE, Saudi Arabia, and beyond. You will combine market insights with commercial strategy to strengthen product positioning and drive growth.

As an individual contributor, you will work with Sales, Customer Service, Events and other teams to shape product strategies, support launches, and monitor KPIs.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a related field.
• 4+ years of relevant professional experience in product management, marketing, or commercial strategy.
• Strong understanding of market research, segmentation, competitive analysis, and product positioning.

Responsibilities

• Develop product strategies and marketing plans that align with objectives and market opportunities.
• Analyze market and competitive dynamics to inform strategic decisions.
• Drive product positioning and messaging across customer segments.
• Partner with Sales and commercial teams to develop sales tools and training.
• Lead cross‑functional launches, business cases, and lifecycle activities.
• Leverage insights to strengthen customer engagement and inform strategy.
• Monitor KPIs and provide actionable insights to leadership.
• Support pricing and portfolio decisions with market analysis.

Skills

Market research

Competitive analysis

Product positioning

Stakeholder management

Strategic thinking

Data analysis

Education

Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or related field

Tools

Microsoft Office

Job description

The Product Manager is responsible for developing and executing marketing strategies that drive the growth and success of assigned portfolios (Acute Care & Sage) for META region (UAE, Saudi Arabia, Katar, Türkiye, South Africa etc.). This role combines market intelligence, customer insights, commercial strategy, and cross‑functional collaboration to strengthen product positioning and deliver business results.

As an individual contributor, you will work independently while partnering closely with Sales, Customer Service, Events and other key stakeholders. You will use market and customer insights to identify opportunities, shape product strategies, support new product launches, and enhance the value delivered to healthcare professionals and patients.

What You Will Do

• Develop product strategies and marketing plans that align with business objectives, customer needs, and market opportunities.
• Analyze market and competitive dynamics, identifying trends, customer needs, opportunities, and risks to inform strategic decisions.
• Drive product positioning and messaging, clearly articulating product value and differentiation across relevant customer segments.
• Partner with Sales and commercial teams to develop sales tools, training strategies, communication plans, and other resources that support commercial execution.
• Lead cross‑functional initiatives including product launches, business cases, project plans, clinical evidence initiatives, and product lifecycle activities.
• Leverage customer insights and market intelligence to strengthen customer engagement and inform product and marketing strategies.
• Monitor business performance and KPIs, providing recommendations and actionable insights to leadership and commercial stakeholders.
• Support pricing and portfolio decisions, including pricing analysis, product lifecycle planning, and recommendations for future growth opportunities.

What You Will Need

• Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a related field.
• 4+ years of relevant professional experience in product management, marketing, or commercial strategy.
• Strong understanding of market research, segmentation, competitive analysis, and product positioning.
• Strong analytical, strategic thinking, and problem‑solving skills.
• Excellent communication, presentation, and stakeholder management skills.
• Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word.
• Fluency in English and Arabic, both written and spoken.

Preferred

• MBA or advanced degree.
• Experience in medical devices, healthcare, or a related industry.
• Experience of working with sales, or customer‑facing teams.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.