Product Manager: Growth, Strategy & Launch Lead

Knauf; Çankaya; On-site; TRY 420,000 - 540,000; Full time

Job summary

Knauf Türkiye is seeking a seasoned Product Manager at our Ankara Head Office. The role coordinates sales, marketing and production for the product group, shapes market positioning, and drives lifecycle planning to meet annual targets.

You should bring a decade of relevant experience, strong project management and communication skills, and fluency in English. Residency in Ankara is required, with a focus on strategic growth and cross-functional collaboration.

Qualifications

• Bachelor/Master's degree with a focus on business, economy, industrial/management engineering, or related fields.
• Minimum 10 years prior experience in a similar role.
• Advanced presentation and communication skills, comfortable presenting complex topics to stakeholders.
• Proven project management skills, including the ability to lead projects or work on several projects simultaneously.
• Strong structural/analytic mindset and comfortable managing multiple deliverables with multiple inputs, often with high-impact, time-sensitive requirements.
• Excellent skills in MS Office programs (Excel, PowerPoint and Word).
• Fluent in English, verbal and written.
• Residency/ To be able to reside in Ankara.

Responsibilities

• Coordinating sales, marketing, and production activities of the assigned product group and managing the product's market positioning.
• Achieving sales volume and revenue on a monthly/quarterly/annual basis in line with budget and targets for the assigned product group.
• Creating and monitoring the annual sales budget for the assigned product group in terms of volume and revenue.
• Determining and monitoring the sales channel-based strategy for the assigned product group.
• Conducting and evaluating market research and competitor analysis processes in collaboration with other departments for the assigned product group.
• Plays an active role in determining marketing activities for the assigned product group.
• Monitoring the market for the assigned product and ensuring correct pricing to achieve revenue and volume targets.
• Coordinating with all dealers and dealer sales teams to ensure standard product increases.
• Identifying new product opportunities based on market, customer, and competitive analyses.
• Evaluation of new product ideas, establishing and prioritizing business requirements.
• Managing the new product development process in coordination with R&D, sales, marketing, production, and other relevant teams.
• Coordinating product validation, positioning, launch preparations, and market launch processes.
• Monitoring post-launch product performance and planning improvement and development actions.
• Managing the entire lifecycle (PLC) of the product group for which they are responsible.
• Having the highest level of mastery of all technical details, national and international standards, and application methods related to the product group for which they are responsible.

Skills

Presentation skills

Communication

Project management

Analytical mindset

Stakeholder management

English fluency

Education

Bachelor/Master's in business/economy/industrial engineering

Tools

MS Office Suite

Job description

Knauf Türkiye is seeking a seasoned Product Manager at our Ankara Head Office. The role coordinates sales, marketing and production for the product group, shapes market positioning, and drives lifecycle planning to meet annual targets.

You should bring a decade of relevant experience, strong project management and communication skills, and fluency in English. Residency in Ankara is required, with a focus on strategic growth and cross-functional collaboration.