Pharma Brand Manager, Pharmacy Channel & Strategy

486 Lilly İlaç Ticaret Ltd. Şti; Marmara Bölgesi; Sur place; TRY 300 000 - 600 000; Plein temps

Résumé du poste

Lilly is seeking an experienced Brand Manager to develop local strategies, plans, and activation programs for the pharmacy channel. You will collaborate with sales, medical, and market access teams to drive brand growth.

The role requires 3–5 years in pharma Brand Management, strong English, and the ability to travel. Bachelor’s in Pharma is preferred, with MBA/MSc as a plus. A cross-functional environment offers growth and impact in patient outcomes.

Qualifications

• 3–5 years’ experience in Brand Management in pharma.
• Experience with pharmacy channel is strongly preferred.
• Bachelor’s degree, preferably in Pharma.

Responsabilités

• Lead local strategic customer and commercial plans (strategy, tactics, budget, forecasts).
• Develop and execute pharmacy channel strategy and activation plans.
• Build relationships with pharmacists and pharmacy associations; design education programs and trade activities.
• Engage physicians; target Thought Leaders; plan scientific meetings and omnichannel programs.
• Shape patient journey touchpoints at the pharmacy and use insights for brand decisions.
• Monitor tactics and adjust plans based on field feedback and data.
• Collaborate with Sales, Medical, Market Access and Corporate Affairs to align activities.

Connaissances

Brand management

Pharma industry

Strategic thinking

Planning & execution

English language

Formation

Bachelor degree (Pharma)

MBA or MSc (preferred)

Outils

MS Office

IQVIA data

CRM data

Description du poste

Lilly is seeking an experienced Brand Manager to develop local strategies, plans, and activation programs for the pharmacy channel. You will collaborate with sales, medical, and market access teams to drive brand growth.

The role requires 3–5 years in pharma Brand Management, strong English, and the ability to travel. Bachelor’s in Pharma is preferred, with MBA/MSc as a plus. A cross-functional environment offers growth and impact in patient outcomes.