Product Manager / Senior Product Manager (CNS)

Abdi Ibrahim Pharmaceuticals; Fatih; Presencial; TRY 350.000 - 550.000; Jornada completa

Descripción de la vacante

Abdi Ibrahim Pharmaceuticals is seeking a highly driven Product Manager / Senior Product Manager to shape the commercial strategy, lifecycle management, and market success of our pharmaceutical products in Turkey.

The role requires strong analytical capability, strategic acumen, and cross-functional leadership within a pharmaceutical business context. Fluency in English is expected, with close collaboration across Sales, Medical, and Market Access teams.

Formación

• Bachelor’s degree in Marketing, Pharmacy, Medicine, Business Administration or related fields.
• 2+ years for Product Manager or 5+ years for Senior Product Manager in pharmaceutical product management.
• Experience in CNS therapeutic areas is a plus.

Responsabilidades

• Analyze market dynamics and customer insights to identify growth opportunities.
• Develop and implement local brand strategies and annual marketing plans.
• Lead product lifecycle activities including positioning, messaging, launch planning and performance tracking.
• Collaborate with Sales, Medical, Market Access and other stakeholders for aligned execution.
• Engage with KOLs and healthcare professionals to build relationships.
• Plan and monitor promotional and omnichannel marketing activities.
• Track KPIs and campaign effectiveness and take corrective actions as needed.
• Improve marketing processes and ways of working.

Conocimientos

Pharma product management

Cross-functional leadership

Market analytics

Brand strategy

Lifecycle management

English communication

Educación

Bachelor’s degree in Marketing/Pharmacy/Medicine/Business Administration

Descripción del empleo

We are seeking a highly driven and strategically minded Product Manager / Senior Product Manager to shape the commercial success, strategic direction, and lifecycle management of our products.

This role requires a strong combination of analytical capability, strategic acumen, cross-functional leadership, and a solid understanding of the pharmaceutical business.

Qualifications

• Bachelor’s degree in Marketing, Pharmacy, Medicine, Business Administration or related fields
• Minimum 2 years of experience for Product Manager or 5+ years for Senior Product Manager in pharmaceutical product management
• Previous experience in CNS (Central Nervous System) therapeutic areas is a strong plus
• Experience working closely with field force teams and driving effective field execution
• Strong understanding of the pharmaceutical market, healthcare ecosystem, and marketing principles
• Experience in product lifecycle management, including launch and post-launch activities
• Strong analytical mindset with the ability to translate data and insights into actionable strategies
• Excellent communication, presentation, stakeholder management and influencing skills
• Ability to work collaboratively with Sales, Medical, Market Access and other cross-functional teams
• Strong planning and organizational skills with a results-oriented approach
• Advanced proficiency in MS Office tools
• Fluent in written and spoken English

Key Responsibilities

• Analyze market dynamics, customer insights and competitive landscape to identify growth opportunities
• Develop and implement local brand strategies and annual marketing plans aligned with company objectives
• Lead product lifecycle activities, including positioning, messaging, launch planning and performance tracking
• Work closely with Sales, Medical, Market Access and other internal stakeholders to ensure aligned execution
• Build and maintain effective relationships with Key Opinion Leaders (KOLs) and healthcare professionals
• Plan, execute and monitor promotional and omnichannel marketing activities
• Track budget, KPIs and campaign effectiveness; evaluate results and take corrective actions when needed
• Contribute to continuous improvement of marketing processes and ways of working