Performance Marketing Specialist (Growth & Paid Media)

Elit Klinik; Kâğıthane; On-site; TRY 360,000 - 480,000; Full time

Benefits offered by this job

International team

Professional development

Access to latest marketing tools

Job summary

Elit Klinik, part of Elegant Trading E-Commerce Consulting, seeks a Performance Marketing Specialist to lead paid acquisition across GCC and Turkish-speaking markets. You will manage campaigns on Meta, Google, TikTok, and Snapchat, driving growth from first ad impression to final conversion.

You will collaborate with creative, SEO, CRM, and sales teams to optimize the funnel and maximize ROAS, using data-driven decisions and continuous experimentation.

Qualifications

• Fluent in Arabic and Turkish, written and spoken.
• English language skills are a plus.
• 3+ years of hands-on experience in Performance/Growth Marketing.
• Strong experience with Meta and Google Ads; TikTok and Snapchat a plus.
• Experience with GA4, GTM, and CRM systems.
• Analytical mindset with data-driven decision-making.

Responsibilities

• Plan, launch, optimize, and scale paid media across Meta, Google, TikTok, and Snapchat.
• Develop strategies to achieve growth and CAC/ROAS targets.
• Monitor CPL, CPA, CTR, Conversion Rate, ROI, and funnel performance.
• Analyze customer journey and optimize landing pages, CRM, and remarketing.
• Collaborate with cross-functional teams to improve campaigns.
• Conduct A/B tests on creatives, audiences, and bidding strategies.
• Build dashboards and provide actionable insights to stakeholders.
• Stay updated on platform changes and industry trends.

Skills

Arabic

Turkish

GA4/Analytics

Excel/Sheets

Copywriting

Tools

Meta Ads

Google Ads

TikTok Ads

Snapchat Ads

Job description

Elegant Trading E-Commerce Consulting is the company behind Elit Klinik and Elithair, German-founded brands operating one of Turkey’s largest hair transplant and medical centers. Our 18,000-square-meter healthcare facility is located in Kağıthane, at the heart of Istanbul’s European side.

Our specialist teams work across web design and development, digital marketing and social media, content production, SEO, telesales consulting, and customer service. Together, we aim to create an excellent customer experience and connect patients with Elit Klinik’s services at every stage of their journey.

Our mission is to develop innovative marketing strategies for the healthcare sector and help patients navigate their treatment journeys in Turkey as effectively and comfortably as possible.

Our vision is to strengthen Elithair’s position as one of the most recognized brands in Turkey’s medical tourism sector by delivering high-quality marketing and sales projects while continuously improving our dynamic approach and service standards.

About the Role

We're looking for a data-driven and results-oriented Performance Marketing Specialist to lead our paid acquisition efforts across the GCC and Arabic and Turkish speaking markets. In this role, you'll manage and optimize campaigns across Meta, Google, TikTok, and Snapchat while owning the full customer acquisition funnel—from the first ad impression to the final conversion.

You'll work closely with creative, design, SEO, CRM, and sales teams to drive sustainable business growth through continuous experimentation, optimization, and data-driven decision-making.

If you're passionate about growth, performance marketing, and solving complex business challenges through data, we'd love to hear from you.

Key Responsibilities:

• Plan, launch, optimize, and scale paid media campaigns across Meta, Google, TikTok, and Snapchat.
• Develop and execute performance marketing strategies to achieve business growth and customer acquisition goals.
• Monitor and improve key performance metrics including CPL, CPA, ROAS, CTR, Conversion Rate, ROI, and overall funnel performance.
• Analyze the complete customer journey and identify optimization opportunities across landing pages, CRM, remarketing, and sales processes.
• Collaborate with creative, design, SEO, CRM, and sales teams to improve campaign performance.
• Conduct A/B tests on creatives, audiences, offers, landing pages, campaign structures, and bidding strategies.
• Develop creative and data-driven solutions to improve conversion rates and lead quality.
• Build performance reports, dashboards, and actionable insights for management and internal stakeholders.
• Conduct competitor analysis and monitor industry trends to identify new growth opportunities.
• Manage advertising budgets efficiently while maximizing business impact and return on investment.
• Utilize CRM systems, remarketing strategies, and marketing automation to improve lead nurturing and acquisition performance.
• Stay up to date with platform updates, attribution changes, and emerging digital marketing trends.

Requirements:

• Fluent in both Arabic and Turkish (written and spoken).
• English speaking and writing is a plus
• 3+ years of hands-on experience in Performance Marketing or Growth Marketing.
• Strong hands-on experience with Meta Ads and Google Ads (TikTok & Snapchat experience is a plus).
• Experience managing lead generation or high-ticket service campaigns.
• Strong experience with Google Analytics 4 (GA4), Google Tag Manager, Microsoft Clarity, Google Search Console, and CRM systems.
• Familiarity with Meta Conversions API (CAPI), offline conversion tracking, and attribution methodologies.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets.
• Experience building and executing data-driven advertising strategies.
• Excellent problem-solving, planning, organizational, and communication skills.
• Strong copywriting and marketing communication skills in Arabic and Turkish.
• A proactive mindset with excellent ownership, attention to detail, and the ability to manage multiple priorities.
• Ability to collaborate effectively within cross-functional teams.
• Experience working with AI tools to improve productivity and marketing workflows.

Nice to Have:

• Experience managing campaigns targeting GCC, and Turkish Speaking Countries.
• Understanding of GCC and Turkish consumer behavior, culture, and digital marketing trends.
• Experience in healthcare, medical tourism, aesthetics, or other high-ticket service industries.
• Experience with Looker Studio, Zoho CRM, and marketing automation platforms.
• Experience managing multilingual and international performance marketing campaigns.

What We Offer:

• Work with one of the world's leading healthcare brands in the medical tourism industry.
• Own and scale high-impact performance marketing campaigns across international markets.
• Opportunity to work with substantial advertising budgets across multiple paid media platforms.
• A collaborative, international team with colleagues from multiple countries.
• Fast career growth and professional development opportunities.
• Continuous learning through advanced training, knowledge sharing, and access to the latest marketing tools.
• A data-driven culture focused on experimentation, innovation, and measurable growth.
• Team events, company celebrations, and special occasion gifts.
• A modern, comfortable, and collaborative working environment.