Mobile Apps Engagement Analyst - AI Personalization

iSoftStone; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

iSoftStone is seeking a proactive Business Analyst to support design and delivery of a consumer engagement platform. The role sits at the intersection of business, product, and technology, focusing on mobile apps, digital campaigns, and data-driven user engagement.

The candidate will translate requirements into backlog items, optimize user journeys, and work with stakeholders and global teams to deliver mobile and digital products from concept to launch.

Qualifications

• Bachelor’s degree in Engineering, Computer Science, or a related field.
• 3–4 years of experience in mobile application or digital product projects.
• Strong ability to convert business needs into actionable product requirements.
• Solid understanding of mobile analytics, user journeys, and engagement strategies.
• Excellent communication and stakeholder management skills.
• Experience in the FMCG sector is a strong plus.
• Fluent in English (written and spoken).

Responsibilities

• Translate business requirements into clear product backlog items and user stories.
• Define and optimize user journeys, engagement flows, and feature requirements.
• Collaborate closely with stakeholders, UX/UI designers, and international development teams.
• Support delivery of mobile and digital products from concept to launch.
• Analyze mobile analytics and user behavior to drive product improvements.
• Ensure clear documentation and effective communication across teams.

Skills

Backlog item definition

User journey optimization

Stakeholder management

Mobile analytics

Clear communication

Education

Bachelor’s degree in Engineering, Computer Science, or related field

Job description

iSoftStone is seeking a proactive Business Analyst to support design and delivery of a consumer engagement platform. The role sits at the intersection of business, product, and technology, focusing on mobile apps, digital campaigns, and data-driven user engagement.

The candidate will translate requirements into backlog items, optimize user journeys, and work with stakeholders and global teams to deliver mobile and digital products from concept to launch.