Marketing Specialist

MAT FILTRATION TECHNOLOGIES; Konak; On-site; TRY 223,000 - 391,000; Full time

Job summary

MAT Filtration Technologies seeks a Marketing & Branding Specialist to lead brand strategy and global marketing initiatives. The role focuses on enhancing brand awareness domestically and internationally, and coordinating campaigns across digital channels, events, and marketing materials.

The ideal candidate brings experience in brand management, strong English skills, and a proactive, collaborative mindset to work with cross-functional teams and travel as needed.

Qualifications

• Bachelor's degree in Marketing or related fields.
• Minimum 3 years of professional experience in brand management, marketing or corporate communications.
• Advanced level of English, both written and spoken.

Responsibilities

• Contribute to the development and implementation of the company's brand strategy.
• Plan and execute marketing and communication activities aimed at increasing brand awareness in both domestic and international markets.
• Effectively manage digital marketing channels, including the company website, social media platforms, e-mail marketing and other digital communication channels.
• Conduct market, competitor and industry analyses and contribute to the development of marketing strategies based on market insights.
• Manage and support brand management and marketing activities within the scope of the Turquality Program.
• Plan, coordinate and execute trade fairs, exhibitions, corporate events and other marketing activities.
• Coordinate the preparation of brand communication materials, including catalogs, brochures, presentations, videos and digital content.
• Monitor and report the performance of marketing activities through relevant KPIs and analytical tools.
• Develop and coordinate marketing projects in collaboration with the Sales team and other relevant departments.
• Contribute to global brand communication initiatives and projects supporting the company's international growth objectives.

Skills

Brand management

Marketing

Corporate communications

Analytical thinking

Planning

Interpersonal skills

Travel willingness

Education

Bachelor's degree in Marketing

Tools

MS Office

Job description

MAT Filtration Technologies was established to provide the highest possible efficiency equipment and services on water filtration technology. Specifically MAT was established in 2012 in Izmir, Turkey and was founded by fish husbandry industry experts. Our expertise in animal husbandry for over 35 years is our biggest competitive advantage. Furthermore we understand animal behavior and we know in depth the operational needs to run properly a facility. Our company develops and tests the equipment performance and ensures its ease of operation on our marine fish quarantine facility in Izmir. In addition we have designed our organisation to deliver successfully and on-time demanding projects in any part of the world. Finally MAT has developed to become a design, manufacturing and contracting leader in the field of MEP (Mechanical, Electrical & Plumbing) and specialty filtration technologies. Currently, we employ over 600 highly-skilled staff of multiple nationalities and 4 factories.

We are looking for 'Marketing & Branding Specialist' with the qualifications below;

Qualifications

• Bachelor's degree from relevant departments such as Marketing, Business Administration, International Trade, Economics, Public Relations, Advertising, Communications, Corporate Communications or related fields.
• Minimum 3 years of professional experience in brand management, marketing or corporate communications.
• Advanced level of English, both written and spoken.
• Proficiency in MS Office applications.
• Strong analytical thinking and problem-solving skills.
• Excellent planning, organizational and communication skills.
• Strong interpersonal skills with the ability to collaborate effectively across different teams and departments.
• Adaptable, proactive and open to continuous learning and development.
• Result-oriented mindset with strong ownership and follow-through.
• Willingness and availability to travel domestically and internationally.

Job Description

• Contribute to the development and implementation of the company's brand strategy.
• Plan and execute marketing and communication activities aimed at increasing brand awareness in both domestic and international markets.
• Effectively manage digital marketing channels, including the company website, social media platforms, e-mail marketing and other digital communication channels.
• Conduct market, competitor and industry analyses and contribute to the development of marketing strategies based on market insights.
• Manage and support brand management and marketing activities within the scope of the Turquality Program.
• Plan, coordinate and execute trade fairs, exhibitions, corporate events and other marketing activities.
• Coordinate the preparation of brand communication materials, including catalogs, brochures, presentations, videos and digital content.
• Monitor and report the performance of marketing activities through relevant KPIs and analytical tools.
• Develop and coordinate marketing projects in collaboration with the Sales team and other relevant departments.
• Contribute to global brand communication initiatives and projects supporting the company's international growth objectives.