Hematology Launch Lead

Biopharma Careers; Fatih; Hybrid; TRY 600,000 - 900,000; Full time

Job summary

GSK in Türkiye seeks a Hematology Launch Lead to drive end-to-end launch excellence for innovative hematology products, shaping brand strategy and delivering strong commercial performance.

The role requires cross-functional collaboration, market access insights, and a patient-centric marketing approach with a focus on adherence to regulatory standards.

Qualifications

• Bachelor’s degree or higher in Life Sciences, Business, or related field (advanced degree preferred).
• Minimum 2 years of pharmaceutical marketing experience.
• Strong analytical, strategic thinking and communication skills.
• Experience leading cross-functional teams and managing budgets.

Responsibilities

• Lead end-to-end launch planning and execution for new hematology products.
• Develop and implement brand strategies to maximize launch success and lifecycle value.
• Ensure launch readiness through cross-functional collaboration (Medical, Market Access, Sales, Regulatory).
• Build relationships with key opinion leaders and external stakeholders for reimbursement support.
• Develop annual sales forecasts, budgets, and business plans with sales teams.
• Monitor A&P investments and ensure alignment with plans and compliance.
• Design and execute high-impact marketing programs tailored to customers and patients.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor’s degree in Life Sciences, Business, or related field

Job description

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Hematology Launch Lead

You will lead the delivering launch excellence for innovative hematology products. This senior commercial role leads the development and execution of impactful brand strategies across the assigned hematology portfolio. The position is focused on achieving strong commercial performance, driving effective marketing initiatives, and enhancing patient access through close cross‑functional collaboration.

Responsibilities:

• Lead end-to-end launch planning and execution for new hematology products
• Develop and implement robust brand strategies to maximize launch success and lifecycle value
• Ensure launch readiness and aligned execution through collaboration with cross‑functional teams (Medical, Market Access, Sales, Regulatory)
• Build and maintain strong relationships with key opinion leaders (KOLs) and external stakeholders to reinforce brand positioning and support reimbursement efforts
• Develop annual sales forecasts, budgets, and business plans; partner with sales teams to achieve performance targets
• Monitor A&P investments and ensure alignment with financial plans and compliance requirements
• Design and execute high‑impact marketing programs tailored to customer and patient needs
• Translate market insights, customer feedback, and competitive intelligence into actionable strategies
• Coordinate promotional, scientific, and educational initiatives, including congress activities, symposia, PR, and collaboration with medical societies
• Work closely with field teams to strengthen customer engagement and ensure effective execution of marketing initiatives

Why You?

Basic Qualification

• Bachelor’s degree in Life Sciences, Business, or a related field; advanced degree preferred
• Minimum 2 years of experience in pharmaceutical marketing
• Strong analytical, strategic thinking, and communication skills
• Demonstrated commercial acumen, including business case development, forecasting, and budget management
• Proven ability to operate effectively in a competitive and dynamic market environment
• Experience leading cross‑functional teams and influencing stakeholders without direct authority
• Ability to independently develop and execute marketing plans
• Strong customer and patient focus, with the ability to engage effectively across internal and external stakeholders
• Experience in digital marketing execution, including performance metrics, within a regulated healthcare environment
• High ethical standards and a strong patient‑centric mindset
• Fluent in Turkish with strong working knowledge of English.

Preferred Qualification

• Relevant experience within hematology, oncology or other specialty care therapeutic areas
• Proven track record in launching specialty care products
• Strong understanding of the hematology market access and reimbursement environment

Working Model

This role is based in Türkiye and is hybrid. Regular on‑site presence is required. Expect travel within Türkiye up to 40% of the time.

What you will bring

• A collaborative mindset and ability to build strong working relationships.
• Practical focus on delivering results and improving patient outcomes.
• Curiosity and openness to learn and adapt.
• Clear, direct communication and the ability to influence at all levels.

Why GSK?

You will join a team focused on patient outcomes and scientific excellence. You will have development opportunities and access to global expertise. You will work in a supportive environment that values inclusion, respect and open feedback. If you are ready to use your clinical knowledge and relationship skills to make a difference, we welcome applicants from all backgrounds.

What we offer

You will join an organisation that aims to make a real difference to patients. We invest in learning and development to help you grow. You will work with people who value inclusion and diverse perspectives. If you want to build a meaningful career in oncology and help shape better outcomes for patients, we encourage you.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. #LI-Remote

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

As an Inclusive employer, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at [e-mail] to discuss your needs. Please note should your enquiry not relate to adjustments; we will not be able to support you through these channels

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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.