Growth Specialist

Complead (formerly Sanction Scanner); Fatih; On-site; TRY 900,000 - 1,200,000; Full time

Job summary

complead, formerly Sanction Scanner, is expanding its Growth team in Istanbul. The Growth Specialist will own AI-driven content production, automated marketing workflows, and ABM campaigns targeting Türkiye, Europe and the US.

You will directly run campaigns, read numbers, and optimize for pipeline without agency briefs, using a small, AI-powered setup. The role emphasizes hands-on ownership, rapid experimentation, and strong English/Turkish writing.

Qualifications

• 1 to 4 years of full-time experience in growth, performance or digital marketing.
• Real, daily use of AI at work with a workflow or automation example.
• Hands-on experience with automation tools and analytics.
• Shipped a campaign, content series, automation, or landing page with a link.
• Measured outcomes and able to explain results.
• Speed and ownership; you ship weekly and fix mistakes quickly.
• Strong written English and fluent Turkish.
• Bachelor’s degree; strong academic record a plus.
• Curiosity about compliance, AML and financial crime.
• Willing to work on-site in Üsküdar, Istanbul.

Responsibilities

• AI content production across channels (LinkedIn, newsletters, visuals, videos, one-pagers).
• Build and maintain marketing workflows in HubSpot, n8n, Make or Zapier and with AI agents.
• Improve SEO and move rankings to complead.ai; address Semrush/Ahrefs flags.
• Create target account lists and AI-assisted sequences; run campaigns for banks and fintechs.
• Run paid experiments on LinkedIn and Google; scale or halt.
• Provide weekly pipeline impact and cost analysis; iterate.

Skills

AI content production

Marketing automation

SEO and AEO

ABM

Campaign measurement

Bilingual English/Turkish

Education

Bachelor's degree

Tools

HubSpot

n8n

Make

Zapier

Semrush

Ahrefs

Apollo

Clay

Job description

About complead

complead, formerly Sanction Scanner, is the financial crime platform we started in Istanbul in 2020. We run sanctions screening, KYC and KYB, transaction monitoring, fraud detection and case management for more than 800 financial institutions in over 80 countries, from payment companies to tier-one banks. One engine, one customer record, one audit trail.

The name changed this year because the work outgrew it. The standard underneath it did not: compliance software should be judged by what it covers, how fast it answers and whether it can explain itself.

What we have earned so far

• Deloitte Technology Fast 50 Türkiye, four consecutive years (the latest, our first under the complead name)
• Deloitte Technology Fast 500 EMEA, two consecutive years
• Inc. Türkiye 100 Fastest-Growing Companies, two consecutive years
• G2 AML Overall Leader, three years running
• Listed in Fast Company Best Startups, FinCrimeTech50, RegTech100 and TOBB 100 Fast Growing Companies

The role

We are looking for a Growth Specialist to run the AI-native marketing engine that brings compliance teams in Türkiye, Europe and the US to complead.

We do not run marketing the way most B2B companies do. A small team, AI tools and well-built workflows do the work that used to take an agency. Your job is to execute that system every day: produce at volume with AI, automate what repeats, run experiments across channels and measure what turns into pipeline.

This is a hands-on seat. You will not brief agencies or manage freelancers. You will build the workflow, run the campaign and read the numbers yourself.

What you will own

• AI content production. Turn every blog post, product release, award and customer story into LinkedIn posts, newsletter sections, visuals, short videos and sales one-pagers, using Claude, ChatGPT and image and video tools. Quality stays high while volume goes up.
• Marketing automation. Build and maintain workflows in HubSpot, n8n, Make or Zapier, and with AI agents, that move leads, enrich data, write first drafts and send the right message at the right time. If you do something by hand twice, you automate it the third time.
• SEO and AEO. Help move years of Sanction Scanner rankings to complead.ai, fix what Semrush flags, and make sure complead shows up when compliance teams ask ChatGPT, Claude or Perplexity for a vendor.
• Outbound and ABM. Build target account lists with Apollo and Clay, write AI-assisted sequences with sales, and run campaigns aimed at the banks and fintechs we want to win.
• Paid experiments. Small, measured LinkedIn and Google tests. Launch, read, kill or scale.
• Measurement. A weekly view of what ran, what it cost and what it brought into pipeline, plus your call on what to do more or less of.

What your first year looks like

In week one you learn our product, our buyers and the AI workflows we already run, and you sit in on sales calls. By month three you run the weekly production and campaign rhythm on your own and have shipped your first automations. By month twelve you can show which channels and workflows bring in pipeline, and the system produces more each month without more people.

What we are looking for

• 1 to 4 years of full-time experience in growth, performance or digital marketing. B2B SaaS, fintech or a fast-growing startup is a plus.
• Real, daily use of AI at work, beyond writing emails. You have built a workflow, prompt chain, custom GPT, agent or automation that saved time or produced results, and you can show it.
• Hands-on experience with at least some of: HubSpot or a similar automation tool, n8n, Make or Zapier, Semrush or Ahrefs, Apollo or Clay, LinkedIn Ads, GA4.
• Something you shipped yourself: a campaign, a content series, an automation, a landing page or a side project, with a link we can open.
• The habit of measuring. You know what your last campaign brought in, and you can explain why.
• Speed and ownership. You ship every week without being chased, and you fix your own mistakes fast.
• Strong written English and fluent Turkish. Most of our customers are outside Türkiye.
• A bachelor’s degree. A strong academic record is a plus.
• Curiosity about compliance, AML and financial crime. You do not need to know it on day one, but you should want to learn it.
• You are happy to work from our office in Üsküdar, Istanbul. This role is on-site.

Before you apply

This is an execution role. If you want to plan campaigns and hand them to someone else, this is not the right seat. If you would rather build the workflow, press send and watch the numbers, it is.

What comes with the job

• Competitive pay. Net salary with additional fringe benefits, reviewed as you grow with us.
• Private health insurance. Cover for you from your first month, with family cover available.
• Lunch in the office. Cooked lunch every working day, plus breakfast and coffee.
• Learning budget. Certifications, courses and conferences in marketing, AI and technology.
• Hardware and AI tools. The machine and setup you work well on, plus the AI tools and software you need.
• Time off. Statutory leave plus company days, and the expectation that you take them.
• Direct access. You work next to the people who make the decisions.

Equal opportunity

We hire for talent, ownership and fit. We do not discriminate on the basis of gender, sexual orientation, disability, religion, ethnicity or social background.