Director, Commercial Strategy & Customer Growth

The Coca-Cola Company; Fatih; On-site; TRY 240,000 - 420,000; Full time

Job summary

The Coca-Cola Company in Turkey is seeking a seasoned marketing leader to serve as the lead between category/brand teams and commercial operating teams. You will communicate initiatives to bottlers and customer teams, building relationships and guiding cross-functional collaboration.

The role requires strategic thinking, channel mix optimization, and the ability to translate brand strategies into actionable plans.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7 years of experience in consumer goods/beverages.
• Leadership across multiple channels – e.g., large store, small store, and Foodservice/On Premise channels.
• Experience in brand and category management, coordinating pricing and promotions, and customer and sales.
• Demonstrates strong business acumen through the ability to create a 1-3-year business plan for brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity
• Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.
• People leadership/management – specifically, managing virtual teams and influencing multiple stakeholders with different priorities.
• Strong track record of leadership across cross-functional teams

Responsibilities

• Represents the total Trademark commercial perspective in all discussions/decisions across bottler network and communicates initiatives to bottlers and customer teams.
• Ensure representation of channel needs and proper translation of brand strategies across retail & foodservice channels.
• Partners with brand team to ensure commercial leadership organization serves as a single source of direction delivering and transformation brand strategies into actionable plans.
• Responsible for the development, implementation, and achievement of annual commercial business plan.
• Align channel input on price/pack architecture and ensure channel coherency and directs and steward’s commercial development of all new item introductions
• Lead collaboration with Revenue Growth Management functions to develop tools and tracking for sales teams to ensure maximization of revenue and gross profit.
• Support category/brand teams in determining program budget, manages the program allocations across channels/customers and re-allocates funding based on performance.
• Supports Commercial Leadership category strategic planning and performance management.
• Lead development of tools and tracking to ensure profitable growth across the portfolio.
• Partners with product/package leads in creation of brand/ package launch decks/PAGS for delivery to channel planning and sales teams for use in the market

Skills

Leadership

Cross-channel experience

Brand management

Strategic planning

Communication

People leadership

Education

Bachelor's degree in Marketing, Business, or related field

Job description

The Coca-Cola Company in Turkey is seeking a seasoned marketing leader to serve as the lead between category/brand teams and commercial operating teams. You will communicate initiatives to bottlers and customer teams, building relationships and guiding cross-functional collaboration.

The role requires strategic thinking, channel mix optimization, and the ability to translate brand strategies into actionable plans.