Digital Marketing Leader

Sabanci University; Tuzla; Hybrid; TRY 600,000 - 900,000; Full time

Job summary

Sabancı University in Tuzla is seeking a Digital Marketing Leader to drive the University’s digital strategy across the website, online channels, and social media. You will oversee content, campaigns, measurement, and optimization, partnering with the Institutional Communications team to promote the University locally and internationally.

You will manage paid and organic campaigns, drive stakeholder collaboration, monitor trends, and translate insights into compelling, brand-consistent digital

Qualifications

• Bachelor’s degree or higher.
• 8–10 years in digital marketing with social, content, and website management.
• Experience managing paid and organic campaigns across Google Ads, Meta, and LinkedIn.
• Strong communication, stakeholder management, and project leadership.

Responsibilities

• Develop and implement the University’s digital marketing strategy.
• Oversee website content and promotional material in collaboration with stakeholders.
• Lead social media strategy and manage digital channels with brand integrity.
• Provide monthly performance insights and optimization recommendations.
• Collaborate with faculty, students, alumni, and departments on digital storytelling.
• Monitor global digital practices and translate insights into actionable plans.

Skills

Social media management

Content development

Website management

Creative production

Paid media campaigns

Performance marketing

Agency management

Stakeholder management

Negotiation

English proficiency

AI in marketing

Photography & video

Education

Bachelor’s degree

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

We are looking for a Digital Marketing Leader to join our Institutional Communications Department. The position-holder oversees the digital strategy, execution, measurement, and optimization for Sabanci University. The position reports to Institutional Communications Director.

The position is based on Tuzla campus of Sabanci University. (Hybrid)

QUALIFICATIONS:

• Minimum Bachelor’s degree and 8-10 years of experience in digital marketing, including social media platforms, content development, website management, and creative production.
• Experience in managing paid and organic media campaigns across channels such as Google Ads, Meta Ads, and LinkedIn as well as performance marketing.
• A proven track record of successfully delivering strategic digital marketing objectives and initiatives in a corporate or institutional environment. (Previous experience in a digital marketing or advertising agency is a plus.)
• Experience in third-party agency management.
• Ability to work under tight deadlines and manage multiple projects and priorities simultaneously.
• Demonstrated strong interpersonal skills, including consultation, stakeholder management and negotiation, problem-solving, and effective communication with staff and external vendors.
• Experience and skills in AI, creative development, photography, and video production are a plus.
• Fluency in written and spoken English is a must (minimum B2 level required). An English proficiency test will be administered during the interview process.
• No military service obligation for male candidates.

JOB DESCRIPTION:

• Develop, communicate, and implement the University’s digital marketing strategy. Drive innovation in leveraging all digital marketing assets, including the website, online channels, and social media platforms, to communicate and promote the University both locally and internationally.
• Manage corporate website content, with a particular focus on promotional content, as well as faculty- and department-based content in collaboration with relevant stakeholders.
• Develop the social media marketing strategy, manage social media platforms, and serve as the main point of contact for all digital marketing matters. Work closely with the Communications team and relevant stakeholders to ensure brand integrity, consistency, and content relevance.
• Develop a framework for digital feedback mechanisms and provide monthly performance reports highlighting key insights and areas for improvement.
• Collaborate with key stakeholders, including faculty members, students, alumni, and departments, to develop compelling stories that promote Sabancı University and design effective digital communication strategies.
• Lead ongoing digital and social media intelligence efforts by closely monitoring competitors and leading universities worldwide, identifying global best practices, emerging trends, and innovative content approaches, and translating these insights into strategies that strengthen the University’s digital positioning, visibility, and engagement.

Sabancı University is committed to the principle of equal opportunity and equal treatment in education and employment. The University respects all individuals without discrimination based on gender, religion, national or ethnic origin, race, color, physical disability, physical appearance, marital or parental status, sexual orientation, age, or political affiliation in the administration of its educational, admission, and employment policies, as well as its scholarship and university-sponsored programs.