Dealer Development Unit Manager (Borusan Next)

Borusan Otomotiv; Fatih; On-site; TRY 400,000 - 560,000; Full time

Job summary

Borusan Otomotiv Group is seeking a Dealer Development Unit Manager at our Samandıra site to lead network assessment, onboarding, and standards governance. You will own the end-to-end onboarding process—from franchise agreement setup to pre-opening training and operational launch—and oversee the dealer lifecycle with renewal coordination and documentation control.

The role requires 6–9 years in dealer network development or automotive retail operations, strong stakeholder management, Turkish

Qualifications

• Experience in dealer network development or franchise management with end-to-end ownership.
• Ability to develop and publish network standards and onboarding processes.
• Direct experience with manufacturer-certified programs (BMW/MINI) is preferred.
• Strong field presence and stakeholder management across dealer networks.
• Proficiency with CRM systems and MS Office; familiarity with DMS is a plus.

Responsibilities

• Assess networks and develop strategy; prepare go/no-go recommendations.
• Own end-to-end dealer onboarding from agreement to launch.
• Manage dealer agreement lifecycle and documentation.
• Develop and maintain the Dealer Standards Manual for all formats.
• Design and govern dealer training programs and audit framework.
• Monitor retail performance and CSI; drive improvement actions.

Skills

Dealer network development

Automotive franchise management

Stakeholder management

CRM systems (Salesforce)

MS Office proficiency

Program management

Dealership onboarding

Analytical thinking

English (advanced)

Turkish language

Education

Bachelor's degree in Business, Engineering, Economics

MBA or equivalent postgraduate qualification

Tools

Salesforce

DMS platforms

MS Office

ERP systems knowledge

Job description

At Borusan Otomotiv Group, we are committed to fostering an inclusive and dynamic workplace where employees can unlock their full potential, diversity is valued, innovation and creativity are encouraged, and professional growth is supported. We strive to build a high-engagement culture where our people feel empowered, appreciated, and inspired to make an impact.

Borusan Oto Değerlendirme is seeking a Dealer Development Unit Manager to join our team at our Samandıra location.

Responsibilities:

• Perform network assessment and develop network strategy,
• Conduct structured location assessments covering catchment demographics, competitive density, and real estate viability; prepare go/no-go recommendations,
• Build and maintain dealer feasibility models; contribute operational assumptions and track ramp performance of activated dealers against projections,
• Own the end-to-end dealer onboarding process: franchise agreement setup, buildout oversight (CI compliance), system integration coordination, and pre-opening training — single point of accountability from signed agreement to operational launch,
• Manage the full dealer agreement lifecycle: renewal scheduling, amendment coordination with Legal, and documentation management,
• Develop, publish, and maintain the Dealer Standards Manual covering physical, digital, and operational requirements across all network formats,
• Design and own the dealer compliance audit framework; conduct field compliance audits at all active dealer locations, produce scored audit reports, agree remediation plans with dealer principals, and track closure to completion,
• Design and govern dealer training programs for sales, sourcing, and operational staff; coordinate delivery and track completion rates,
• Serve as primary operational contact on BMW Premium Selection, MINI Next, and CPO programs developed by Borusan Next,
• Cascade manufacturer-set targets to Authorized Dealers; monitor performance and support target achievement,
• Conduct structured post-visit analyses at Authorized Dealers; develop SMART action plans and track implementation to closure,
• Monitor retail sales performance and CSI scores at AD level; initiate and lead structured improvement actions when thresholds are breached,
• Ensure compliance with CI standards across the AD network — vehicle display, digital listings, signage, and staff presentation,
• Manage manufacturer incentive submission processes; ensure accurate and on-time delivery
• Execute a structured field visit program across all dealer locations; produce observation reports and develop time-bound action plans in collaboration with dealer teams,
• Identify process deviations in sourcing and sales workflows during field visits; coach dealer teams toward closure and route structural issues with documented recommendations,
• Monitor local market dynamics and competitive activity in dealer catchment areas; deliver regular intelligence summaries.

Qualifications:

• 6–9 years of experience in dealer network development, automotive franchise management, or automotive retail operations, with demonstrated progression in scope and responsibility
• Proven ownership of dealer onboarding, network standards development, or franchise management processes — end-to-end, not just contributing to them,
• Direct experience with BMW Premium Selection, MINI Next, or a comparable manufacturer-certified used vehicle program is strongly preferred,
• Strong field presence and stakeholder management skills: comfortable leading dealer relationships independently, holding accountability constructively, and representing the function with manufacturer contacts,
• Ability to produce structured written deliverables: audit reports, action plans, feasibility inputs, and management summaries,
• Proficiency in CRM systems (Salesforce preferred) and MS Office; familiarity with DMS platforms is an asset,
• Bachelor's degree in Business, Engineering, Economics, or a related field; MBA or equivalent postgraduate qualification is an asset,
• Fluent in Turkish (required); professional-level English (C1–C2 preferred),
• Ownership mindset — takes full accountability for outcomes, not just activities; defines the problem and drives to resolution without waiting to be directed,
• Structured and disciplined — builds systems, follows through on commitments, and produces work that others can rely on,
• Commercially aware — understands how network decisions translate into business outcomes and frames recommendations accordingly,
• Credible under pressure — maintains professionalism and authority in the field, in manufacturer meetings, and in management reviews,
• Comfortable in a greenfield environment.