Copywriter

twentysix; Fatih; On-site; TRY 250,000 - 380,000; Full time

Benefits offered by this job

Hybrid work model

Global brand exposure

Job summary

VML, part of WPP, is seeking a skilled Copywriter to craft engaging copy for campaigns across TV, radio, print and digital, in collaboration with Creative Directors and Strategy leads. The role offers a hybrid work model with four office days per week.

You will own messaging, adapt tone for multiple brands, and help push the creative output forward while maintaining language quality and grammar.

Qualifications

• 3–5 years of experience in the advertising industry.
• Ability to understand and crystallize strategy and key messages.
• Excellent grammar and syntax; ability to write in multiple tones.
• Strong writing for short and long-form formats.

Responsibilities

• Ideate concepts and campaigns with solid strategic thought and creative articulation.
• Write copy for campaigns across TV, radio, print and web platforms.
• Maintain the quality of all copy output from agency.
• Present agency works to clients in a convincing and compelling manner.
• Support pitches and existing client work materials.
• Collaborate with strategy to articulate messaging for the brands handled by the agency.

Skills

Copywriting

Brand experience

Strategic messaging

Creative writing

Client communication

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Copywriter will work closely with the Creative Directors and Strategy leads to help push the creative output for existing clients and on new business opportunities.

Skills and experience required to be successful in this role include:

• Minimum 3-5 years’ experience in the Advertising Industry.


• Global brand experience is a definite asset


• Ability to understand, digest and crystalize the strategy and key messages


• Always looking to push the creative output of the team forward


• Takes ownership of client work and project delivery


• Looking to push the creative output of the team forward


• Commands mastery of the written and spoken language for the market


• Mastery of proper grammar and syntax


• Has the ability to write in various tones, personalities, and styles


• Can write both short and long form copy

Key Responsibilities:

• Ideate concepts and campaigns for client and agency with solid strategic thought and creative articulation


• Write copy for campaigns, social media, TV, radio, print and web platforms


• Maintain the quality of all copy output from agency


• Work with existing creative teams to come up with concepts and ideas


• Present agency works to clients in a convincing and compelling manner


• Help create presentation material for pitches and existing client work


• Work with the strategy to articulate the messaging for the various brands handled by the agency

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.