Category Manager

Sephora; Fatih; On-site; TRY 450,000 - 700,000; Full time

Benefits offered by this job

The people

The learning

The culture

Diversity, Inclusion & Belonging

Job summary

Sephora Turkey is seeking a Category Manager to lead a customer-centric assortment and drive sustainable growth across all channels. You will guide strategic leadership, pricing, promotions, and supplier partnerships while collaborating with global teams to adapt brand strategies locally.

The role emphasizes merchandising excellence, CRM collaboration, and data-driven decision making to maximize category performance and enhance customer experiences across stores and online platforms.

Responsibilities

• Own the category's performance across Sales, Margin, Stock, Market Share, and Growth.
• Develop and implement purpose-driven strategies that balance profitability, customer satisfaction, and brand equity within global guidelines.
• Identify and unlock growth opportunities through deep analysis of market trends, competitive dynamics, and evolving customer behaviors.
• Translate insights into actionable plans that strengthen category positioning and relevance.
• Partner with global category and RGM teams to bring global brand strategies to life locally.
• Define the optimal assortment mix based on productivity, customer needs, and innovation trends.
• Guarantee that the portfolio reflects customer-centricity, offering novelty and inspiration across all touchpoints.
• Lead the planning and execution of merchandising updates and store layouts, creating engaging and seamless shopping experiences.
• Collaborate with CRM teams to enhance customer recruitment and loyalty, delivering personalized offers aligned with strategic objectives.
• Establish clear price positioning in partnership with RGM, ensuring competitiveness and value perception.
• Design and monitor annual and seasonal promotion plans to maximize ROI and strengthen category performance.
• Define and coordinate 360° marketing plans for key launches, ensuring integrated execution across channels.
• Build strong partnerships with suppliers, aligning on strategies, investments, and joint business plans to drive mutual growth.
• Conduct regular business reviews to track performance, identify growth drivers, and implement corrective actions.
• Collaborate with Supply Chain teams to ensure forecast accuracy, supply continuity, and minimize out-of-stock or overstock risks.
• Leverage shopper insights, market research, and performance analytics to inform strategy and optimize execution.
• Stay ahead of emerging consumer trends, integrating them into category plans for future readiness.
• Work closely with digital sales teams to build an omni-channel brand strategy, ensuring consistency and synergy across physical and digital platforms.

Job description

Sephora is the world’s leading global prestige beauty retail brand. With 56 000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of more than 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers’ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.Sephora has been active in Turkey since 2007, with 45 stores and online in 11 different cities.

As Sephora Turkey, we are looking for a “Category Manager”.

Mission:

Lead with a curated, customer-centric assortment that inspires and delivers value, while driving sustainable and strategic growth. Champion innovation and operational excellence to strengthen our position as the leading omni-retailer, creating seamless experiences across all channels and fostering long-term brand and business leadership.

You will be responsible for:

Strategic Leadership

• Own the category’s performance across Sales, Margin, Stock, Market Share, and Growth, ensuring alignment with long-term business objectives.
• Develop and implement purpose-driven strategies that balance profitability, customer satisfaction, and brand equity within global guidelines.

Growth & Market Insight

• Identify and unlock growth opportunities through deep analysis of market trends, competitive dynamics, and evolving customer behaviors.
• Translate insights into actionable plans that strengthen category positioning and relevance.

Brand & Assortment Excellence

• Partner with global category and RGM teams to bring global brand strategies to life locally, ensuring consistency and impact.
• Define the optimal assortment mix based on productivity, customer needs, and innovation trends.
• Guarantee that the portfolio reflects customer-centricity, offering novelty and inspiration across all touchpoints.

Customer Experience & Merchandising

• Lead the planning and execution of merchandising updates and store layouts, creating engaging and seamless shopping experiences.
• Collaborate with CRM teams to enhance customer recruitment and loyalty, delivering personalized offers aligned with strategic objectives.

Pricing & Promotions

• Establish clear price positioning in partnership with RGM, ensuring competitiveness and value perception.
• Design and monitor annual and seasonal promotion plans to maximize ROI and strengthen category performance.

Marketing & Supplier Partnerships

• Define and coordinate 360° marketing plans for key launches, ensuring integrated execution across channels.
• Build strong partnerships with suppliers, aligning on strategies, investments, and joint business plans to drive mutual growth.

Operational Excellence

• Conduct regular business reviews to track performance, identify growth drivers, and implement corrective actions.
• Collaborate with Supply Chain teams to ensure forecast accuracy, supply continuity, and minimize out-of-stock or overstock risks.

Data-Driven Decision Making

• Leverage shopper insights, market research, and performance analytics to inform strategy and optimize execution.
• Stay ahead of emerging consumer trends, integrating them into category plans for future readiness.

Omnichannel Integration

• Work closely with digital sales teams to build an omni-channel brand strategy, ensuring consistency and synergy across physical and digital platforms.
• Deliver best-in-class omni-cooperation with suppliers to enhance customer experience and commercial impact.

Global Projects & Leadership

• Lead global initiatives on productivity, assortment optimization, and merchandising excellence.
• Maintain strong field presence through regular visits and bi-weekly performance reviews with Area Managers.

While at Sephora, you’ll enjoy…

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. At Sephora we are a community of 56,000 passionate team members across 35 markets and 3,000+ stores.
• Diversity, Inclusion & BelongingWe pledge to create a beauty community where everyone’s uniqueness is celebrated, respected, and honored. Sephora recruits and recognises all types of talent, and is committed to both prevention of all discrimination and the respect of individuality.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart.