Business Strategy & Performance Analyst

Marti; Şile; On-site; TRY 240,000 - 420,000; Full time

Job summary

Marti, Türkiye’s leading mobility app, is seeking a data-driven Business Analyst to own performance metrics, analyze KPIs, and collaborate with Product, Operations, Growth, Marketing and Data teams. You will extract data with SQL, build dashboards in Power BI or Tableau, and translate findings into actionable recommendations.

You will contribute to data-driven decision making, ensure data integrity, and stay current with industry trends to optimize business performance.

Qualifications

• Bachelor's degree in a related field; Master’s degree is a plus.
• 0–3 years of experience as a Business Analyst in a data-driven environment, preferably at a high-growth company.
• Strong proficiency in SQL for data extraction and manipulation.
• Experience with BI and data visualization tools (Power BI and Tableau).
• Advanced analytical skills with the ability to dissect problems and develop strategic recommendations.
• Excellent critical thinking and problem-solving abilities.
• Strong attention to detail and reliability in analyses.
• Excellent interpersonal skills for communicating findings to non-technical stakeholders.
• Experience in working with large datasets and deep-dive analyses.

Responsibilities

• Own assigned business performance metrics by monitoring trends and supporting data-driven decisions.
• Perform analyses of KPIs, including customer acquisition and retention.
• Use SQL to extract, manipulate, and analyze data with the Data team.
• Develop dashboards and reports using Power BI or Tableau; present findings clearly.
• Translate analytics into actionable insights and collaborate with cross-functional teams.
• Identify risks and opportunities; monitor impact of actions for continuous improvement.
• Collaborate with Product, Operations, Growth, Marketing and Data teams.
• Validate data sources and analyses to ensure accuracy and reliability.
• Propose and implement data collection and reporting process improvements.

Skills

SQL

Data analysis

Power BI

Tableau

Stakeholder communication

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Economics, Statistics, CS or related field

Master's degree preferred

Tools

Power BI

Tableau

Job description

Founded in 2018, Marti is Türkiye’s leading mobility app, offering multiple transportation services to its riders. Marti operates a ride-hailing service that matches riders with car, motorcycle, and taxi drivers, and operates a large fleet of rental e-mopeds, e-bikes, and e-scooters. All of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure.

Marti's vision is that everything on wheels will be electric and everything electric will be shareable. Since 2019, we have experienced significant growth and maintained robust unit economics year-round. Our goal is to expand our urban transportation services, introduce new environmentally sustainable and shared mobility options, and leverage our existing scale and customer base to offer technology-enabled services beyond transportation. By pursuing sustainable growth, we strive to positively impact the communities we serve and make a meaningful impact on the future of mobility.

Marti invites applications from dynamic, innovative and highly motivated candidates for the following position;

Responsibilities:

• Ownership: Take ownership of assigned business performance metrics by monitoring trends, identifying opportunities, and supporting data‑driven decision making.
• Performance Analysis: Conduct analyses of key business performance indicators (KPIs). Dive into factors such as customer acquisition, retention rates, and other relevant metrics to identify trends, patterns, and areas of improvement.
• Data Exploration: Use SQL to extract, manipulate, and analyze data from our databases while ensuring data integrity and collaborating closely with the Data team.
• Visualization: Develop dashboards and reports using Business Intelligence tools (Power BI, Tableau or similar). Present analytical findings in a clear and actionable way to stakeholders.
• Strategic Insights: Translate analytical findings into actionable insights and recommendations. Collaborate with cross‑functional units to propose data‑driven actions to optimize performance.
• Continuous Improvement: Proactively identify risks and improvement opportunities, monitor the impact of implemented actions, and contribute to continuous optimization of business performance. Stay up‑to‑date with industry trends, best practices, and emerging technologies to enhance analytical methodologies.
• Collaboration: Work closely with Product, Operations, Growth, Marketing and Data teams. Foster a collaborative environment that encourages knowledge sharing and cross‑functional learning.
• Quality Assurance: Ensure the accuracy, consistency, and reliability of data sources and business analyses through careful validation and attention to detail.
• Process Enhancement: Identify opportunities to streamline data collection, reporting, and analysis processes. Propose and implement enhancements that optimize efficiency.

Qualifications:

• Bachelor's degree in Business Administration, Economics, Statistics, Computer Science, or a related field. Master's degree is a plus.
• 0‑3 years of experience as a Business Analyst or similar role in a data‑driven environment, preferably within high‑growth company. Mobility experience is a plus.
• Strong proficiency in SQL for data extraction and manipulation is preferred.
• Experience with Business Intelligence and data visualization tools (Power BI, Tableau, or similar).
• Advanced analytical skills with the ability to dissect complex problems, perform root‑cause analysis, and develop strategic recommendations.
• Exceptional critical thinking and problem‑solving abilities.
• Keen attention to detail and a commitment to producing accurate and reliable analyses.
• Strong interpersonal skills with the ability to effectively communicate complex findings to non‑technical stakeholders.
• Prior experience in working with large datasets and conducting deep‑dive analyses.
• Ability to work independently and as part of a team.
• Knowledge of the mobility industry, market dynamics, and emerging trends is a plus.