Brand Growth Assistant — Talent Pooling

Unilever; Ümraniye; On-site; TRY 350,000 - 520,000; Full time

Job summary

Unilever is seeking an Assistant Brand Manager in Ümraniye to lead activation of brand strategy across consumer channels. You will work with the global marketing team on campaigns, activations, and a clear growth vision for the assigned portfolio.

The role requires 2–4 years in FMCG marketing, strong brand-building and analytics skills, and fluency in Turkish and English. It’s a full-time on-site position with collaboration across marketing, media and sales teams.

Qualifications

• University degree in a related field.
• 2–4 years of relevant marketing experience, must in FMCG.
• Experience in campaign crafting & portfolio design.
• Fluency in Turkish and English.
• Strong marketing skills in brand building and performance analysis.
• Rigor and adaptability to thrive in a complex environment with numerous opportunities.
• A personal drive to succeed, guided by a strong inner game.
• Deep consumer obsession with understanding current needs and future trends.
• High-growth mindset with passion for consumers, shoppers, and customers.
• Expertise in communication channel management, delivering cost-effective, integrated brand communication.
• Savvy in media, particularly digital marketing, with strong know‑how.
• Excellent collaboration and positivity.

Responsibilities

• Responsible for brand portfolio and driving growth & profitability targets.
• Co-creating the strategy and 8-quarter plans by focusing on market trends and business objectives.
• Collaborating with agency partners and the global team to ensure bold brand communication and activations.
• Managing the marketing budget to ensure consistent, relevant brand saliency.
• Creating and maintaining marketing calendars for launches, advertising, activations, and promotions.
• Working with media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans.
• Partnering with the CMI team to enhance consumer insights and leverage data for effectiveness.
• Collaborating with the TCM and sales teams to develop shopper-centric retailer plans.
• Co-leading the P&L.
• Supporting other category-wide initiatives within the business unit.

Skills

Turkish & English fluency

Campaign crafting

Portfolio design

Brand building

Education

University degree in related field

Job description

Unilever is seeking an Assistant Brand Manager in Ümraniye to lead activation of brand strategy across consumer channels. You will work with the global marketing team on campaigns, activations, and a clear growth vision for the assigned portfolio.

The role requires 2–4 years in FMCG marketing, strong brand-building and analytics skills, and fluency in Turkish and English. It’s a full-time on-site position with collaboration across marketing, media and sales teams.