Brand Growth Assistant Manager — Talent Pooling

unilever; Turkey; On-site; TRY 180,000 - 300,000; Full time

Job summary

Unilever is hiring an Assistant Brand Manager to lead activation of our brand strategy across consumer channels in Turkiye. You will work with a global marketing team on varied projects from national campaigns to direct-to-consumer experiences.

The role requires a driven, proactive, creative mindset, 2-4 years in FMCG marketing, and fluency in Turkish and English. You will collaborate with media, agencies, and sales to deliver impactful brand activations and better consumer outcomes.

Qualifications

• University degree in a related field.
• 2-4 years of relevant marketing experience, must in FMCG.
• Experience in campaign crafting & portfolio design.
• Fluency in Turkish and English Skills.
• Strong marketing skills in brand building and performance analysis.
• Rigor and adaptability in a complex environment with opportunities.

Responsibilities

• Responsible for brand portfolio and driving competitive growth & profitability targets.
• Co-creating the strategy and 8-quarter plans by focusing on market trends and business objectives.
• Collaborating with agency partners and the global team to ensure our brands remain desirable through outstanding brand communication and activations.
• Managing the marketing budget to ensure consistent, relevant brand saliency.
• Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts.
• Working with media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans.
• Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness.
• Collaborating with the TCM and sales teams to develop shopper-centric, differentiated retailer marketing plans across the full shopper journey.
• Co-leading the P&L
• Supporting other category-wide initiatives within the respective business unit.

Skills

Marketing Strategy

Brand Management

Campaign Management

Turkish & English Fluency

Consumer Insights

Collaboration

Education

University degree in Marketing or related field

Job description

Unilever is hiring an Assistant Brand Manager to lead activation of our brand strategy across consumer channels in Turkiye. You will work with a global marketing team on varied projects from national campaigns to direct-to-consumer experiences.

The role requires a driven, proactive, creative mindset, 2-4 years in FMCG marketing, and fluency in Turkish and English. You will collaborate with media, agencies, and sales to deliver impactful brand activations and better consumer outcomes.