Account & Activation Manager

Publicis Groupe Türkiye; Şişli; On-site; TRY 220,000 - 300,000; Full time

Job summary

Influential TR, the influencer marketing brand of Publicis Groupe Türkiye, seeks an Account & Activation Manager to own a portfolio of client accounts end to end and serve as the main contact for influencer marketing. You translate briefs into creator strategies, plans and budgets while coordinating with cross-functional teams across Strategy, Tech & Data, Operations and Finance.

You will lead Executives, manage budgets and ensure campaigns meet quality, scope and timelines, collaborating with

Qualifications

• 4–6+ years in influencer marketing or related agency roles.
• Experience leading multi-brand campaigns end to end.

Responsibilities

• Act as day-to-day lead for a portfolio of client accounts.
• Translate briefs into creator strategies and plans with budgets.
• Prepare and present proposals, plans, wrap-ups and quarterly reviews.
• Manage client expectations, timelines and escalations.

Skills

Influencer marketing

Agency experience

Budget management

Proposal writing

Turkish & English

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Captiv8

Excel

PowerPoint

Google Workspace

Job description

Influential TR is the influencer marketing brand of Publicis Groupe Türkiye, part of Influential, the global influencer practice of Publicis Groupe. We plan, run and measure creator-led campaigns for some of the largest FMCG, consumer health, technology and retail brands in the market, and we connect the Türkiye market to Influential's global network, playbooks and technology stack (including Captiv8 and our own creator commerce mobile app).

Our Account & Activation team is the engine of the business: it owns the client relationship day to day and turns briefs into campaigns that ship on time, on brief and on budget, with thousands of content creators managed, contracted and paid every year.

ABOUT THE ROLE

The Account & Activation Manager owns a portfolio of client accounts end to end. You are the client's main point of contact for influencer marketing, the person who translates a brief into a creator strategy and a plan, and the person accountable for the quality of everything that leaves the team. You lead Executives and coordinate with our Strategy & Creative, Tech & Data, Operations and Finance teams, as well as with Publicis Groupe agencies in Türkiye and with Influential and client hubs abroad.

This is a multi-client role. You will work across several brands at the same time, some with local decision makers and some with regional or global stakeholders, and you will need to keep all of them moving.

WHAT YOU WILL DO

Client ownership

• Act as the day-to-day lead for a portfolio of client accounts, building trust with brand, media and communications stakeholders on the client side.
• Take briefs, challenge them where needed and turn them into clear creator strategies, plans and budgets.
• Prepare and present proposals, campaign plans, wrap-up reports and quarterly reviews; contribute to new business pitches and scope discussions.
• Manage client expectations, timelines and escalations; keep senior leadership informed of risks before they become problems.

Campaign leadership

• Lead the full campaign lifecycle: creator selection and rationale, negotiation, contracting, briefing, content review and approval, publishing, tracking and reporting.
• Own campaign budgets and margins; ensure creator fees, production costs and paid amplification stay within scope and are reconciled correctly with Finance.
• Enforce brand safety, disclosure and advertising compliance standards on every campaign, including client and global network requirements.
• Guarantee quality control: every brief, deck and report that goes to a client is checked by you.

Creators and collaborators

• Build and maintain strong relationships with content creators, talent management agencies and other collaborators; know who is right for which brand and why.
• Negotiate fair, defensible fees and usage rights; keep a clear record of terms.
• Manage difficult conversations with creators and agencies professionally, protecting both the client and the relationship.

Team and ways of working

• Lead, coach and develop Account & Activation Executives; delegate clearly, review their work and give regular feedback.
• Coordinate with Strategy & Creative on ideas and content direction, with Tech & Data on measurement and reporting, and with Operations and Finance on contracts and payments.
• Work with Influential's global and regional teams and with client hubs abroad; apply global playbooks, tools and processes locally.
• Improve how the team works: templates, processes, tools and reporting, so that campaigns scale without losing quality.

WHAT WE ARE LOOKING FOR

• 4 to 6 years of experience in influencer marketing, with at least 2 years on the agency side managing multiple clients at the same time.
• A track record of running influencer campaigns end to end for large brands, ideally in FMCG, consumer health, technology or retail.
• Experience leading or mentoring junior team members and managing external agencies or talent managers.
• Strong commercial sense: budgets, margins, scope, fees and usage rights are second nature to you.
• Confident presenter and writer; able to build a proposal or a wrap-up report from scratch and defend it in the room.
• Deep knowledge of the Türkiye creator ecosystem across Instagram, TikTok, YouTube and emerging platforms.
• Comfortable with data: you can read campaign performance, spot what matters and turn it into a recommendation.
• Working knowledge of influencer marketing platforms (Captiv8 or similar) and advanced Excel / PowerPoint or Google Workspace skills.
• Fluent in Turkish and English, written and spoken; you will work with global stakeholders every week.
• Calm under pressure, organised and reliable; you keep several clients and campaigns moving at once without dropping details.
• Bachelor's degree in Marketing, Communications, Business or a related field.

It is a plus if you have

• Experience with creator commerce, affiliate or performance-linked influencer models.
• Experience working inside a global network with regional or global client stakeholders.
• Experience with paid amplification of creator content.

WHY INFLUENTIAL TR

• Work on the largest influencer briefs in the market, for brands with global ambitions.
• Access to Influential's global network, playbooks and technology stack, and to Publicis Groupe's agencies in Türkiye.
• A growing team with a clear path to Associate Director level for people who own their accounts and grow their people.