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Digital Marketing Specialist (Korea)
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Digital Marketing Specialist (Korea)
Job summary
A leading luxury resale company in Asia is seeking a talented Digital Marketing Specialist to enhance its brand presence in Korea. The ideal candidate will be a native Korean speaker with digital marketing experience, familiar with SEO, social media advertising, and analysis tools like Google Analytics. You will manage campaigns on platforms relevant to Korean consumers and collaborate with international teams to drive efficiency and engagement. This role offers the opportunity to work in a dynamic industry and contribute to significant growth in the region.
Qualifications
- 2–4 years of hands-on experience in digital marketing.
- Strong understanding of Korean digital platforms like Naver and Kakao.
- Ability to work independently and with international teams.
Responsibilities
- Plan and optimize digital marketing campaigns across multiple platforms.
- Coordinate with local agencies for business alignment.
- Analyze campaign performance and provide insights.
Skills
Education
Tools
We are an international business specializing in luxury resale, expanding rapidly in Asia. As part of our growth strategy, we are seeking a talented Digital Marketing Specialist who understands the local market, culture, and digital landscape to help us establish a strong brand presence and drive customer engagement.
- Plan, execute, and optimize digital marketing campaigns across Google, Meta, Naver, Kakao, Line, and other relevant Korean platforms.
- Manage and coordinate with local agencies (media buying, creative, public relation, influencer, SEO/SEM) to ensure alignment with business goals.
- Conduct keyword research, SEO, and SEM specifically for the Korean market.
- Manage social media content (Instagram, Kakao, Naver Blog, YouTube, etc.) tailored to Korean consumer behavior.
- Collaborate with HQ/regional teams to localize global marketing strategies for Korea.
- Track, analyze, and report campaign performance; provide insights to improve ROI.
- Other ad-hoc duties as required.
- Native Korean speaker equivalent level with written and verbal communication skills.
- Bachelor Degree in Marketing, Communications, Business, or related field.
- 2–4 years of hands‑on experience in digital marketing (agency or in‑house).
- Strong understanding of Korean digital platforms (Naver, Kakao, Coupang Ads, etc.).
- Experience in SEO/SEM, social media ads, and content creation.
- Analytical mindset with proficiency in tools like Google Analytics, Naver Analytics, Meta Business Suite.
- Ability to work independently while aligning with international teams.
- Passion for fashion, luxury goods, or retail is a plus.
📨 How to Apply:
You may send your CV and short introduction to kc.low@ai-sou.co.jp with the subject line “Digital Marketing Specialist (Korea)”
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.