VP, Marketing & Global Markets Strategy

UOB; Singapore; On-site; SGD 150,000 - 230,000; Full time

Job summary

United Overseas Bank Limited (UOB) is seeking a senior communications professional to lead business communications, client engagement, and cross-functional marketing initiatives across our GWMM and GM teams. Based in Singapore, you will collaborate with stakeholders, agencies, and regional offices to shape messaging and campaigns across internal and external channels.

You will develop content for speeches, pitchbooks, digital campaigns and media materials, while driving events and performance

Qualifications

• Degree in Communications / Journalism / Marketing with 8–10 years of relevant business communications experience in Banking or Finance Industry.
• Excellent Writing & Communication Skills.
• Experience in content writing for all media platforms.
• Proven Social Media and Networking Expertise.
• Strong Conceptualisation and Analytical Skills.
• Strong Project, Events Management & Implementation Skills.
• Strong Managerial Skills and ability to work in large and multi-team dynamics.
• Solid knowledge of various marketing disciplines of communication, online marketing, media releases and interviews.

Responsibilities

• Implement business communications strategy that includes client engagement, media outreach, digital and social media.
• Work with stakeholders to ensure messaging for business communications is consistent in promoting GWB’s positioning and proposition and resonates both internally with stakeholders and externally with public perceptions.
• Develop content for client engagement, including preparation of speeches and pitchbooks for business stakeholders.
• Collaborate with team, business units and event agency on event management, provide advisory and curation as part of client engagement for GWB events, including pre/post-event documentation, event surveys and reporting.
• Develop content for digital, social media marketing and campaigns, including video production.
• Manage internal and external digital assets, including GWB’s public website and Intranet pages.
• Prepare communication materials for media releases, media interviews and media queries.
• Provide industry insights, research on market outlook and trends, evaluate competitor activities, marketing and digital content.
• Deploy successful marketing initiatives and own implementation from ideation and conceptualization to execution
• Report on communications strategy performance

Skills

Excellent writing

Content writing

Social media

Client engagement

Event management

Project management

Analytical skills

Stakeholder collaboration

Education

Degree in Communications/Journalism/Marketing

Job description

United Overseas Bank Limited (UOB) is seeking a senior communications professional to lead business communications, client engagement, and cross-functional marketing initiatives across our GWMM and GM teams. Based in Singapore, you will collaborate with stakeholders, agencies, and regional offices to shape messaging and campaigns across internal and external channels.

You will develop content for speeches, pitchbooks, digital campaigns and media materials, while driving events and performance