UX UI Lead

Peoplestory; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Peoplestory is seeking a UX/UI & CX Practice Lead in Singapore to shape the next phase of our experience practice, leading UX, UI and CX across engagements and building the team.

You will partner with senior client stakeholders, drive strategy, lead discovery and service design, mentor designers, and collaborate with strategy, data and technology to deliver measurable outcomes.

Qualifications

• Significant experience leading UX, UI, service design or CX work within a consultancy, agency, or in-house transformation team.
• A strong portfolio demonstrating strategic thinking, design craft and commercially successful client work.
• Experience leading multidisciplinary teams and mentoring designers at different career stages.
• Confidence engaging C-suite and senior stakeholders, facilitating workshops and shaping complex problems into clear opportunities.
• A track record of contributing to pitches, proposals, practice development or business growth.
• Deep understanding of human-centred design, customer journey design, service design, research methods and experience measurement.
• Ability to balance creative excellence, delivery quality, commercial health and client impact.
• Based in Singapore, or able to work from Singapore, with willingness to travel within APAC when required.

Responsibilities

• Lead and grow the UX, UI and CX practice in Singapore, setting the vision, standards, methodologies and ways of working.
• Partner with senior client stakeholders to uncover customer, business and technology needs, then translate them into compelling experience strategies.
• Lead discovery, research, journey mapping, service design, UX/UI design and experience transformation engagements from pitch through to delivery.
• Build and mentor a high-performing team of UX designers, UI designers, researchers and CX consultants.
• Support business development through proposals, pitches, RFP responses, thought leadership and senior-level client conversations.
• Collaborate closely with strategy, data, technology, commerce and delivery teams to create integrated, end-to-end solutions.
• Ensure work is grounded in customer insight, commercial realities, accessibility, inclusion and measurable outcomes.
• Champion modern experience practices, including AI-enabled design, personalisation, service design and omnichannel CX.

Skills

Leadership

UX leadership

Client engagement

Strategy & vision

Mentoring designers

Multidisciplinary teams

Public speaking

Business development

Portfolio

Job description

Our client is a leading digital consultancy helping ambitious organisations turn customer insight, design, technology and data into experiences that create measurable business value. Working at the intersection of strategy, creativity and delivery, they partner with major brands to design and build digital products, services and customer experiences that matter.

They are now seeking a UX/UI & CX Practice Lead to join their Singapore team and help shape the next phase of their experience practice.

This is a leadership role for someone who can think strategically, sell convincingly, design exceptionally and lead multidisciplinary teams through complex client engagements. You will play a central role in defining the practice’s vision, growing its commercial footprint, and ensuring the work delivered is insightful, beautifully crafted and commercially impactful.

What you’ll do:

• Lead and grow the UX, UI and CX practice in Singapore, setting the vision, standards, methodologies and ways of working.
• Partner with senior client stakeholders to uncover customer, business and technology needs, then translate them into compelling experience strategies.
• Lead discovery, research, journey mapping, service design, UX/UI design and experience transformation engagements from pitch through to delivery.
• Build and mentor a high-performing team of UX designers, UI designers, researchers and CX consultants.
• Support business development through proposals, pitches, RFP responses, thought leadership and senior-level client conversations.
• Collaborate closely with strategy, data, technology, commerce and delivery teams to create integrated, end-to-end solutions.
• Ensure work is grounded in customer insight, commercial realities, accessibility, inclusion and measurable outcomes.
• Champion modern experience practices, including AI-enabled design, personalisation, service design and omnichannel CX.

What we’re looking for:

• Significant experience leading UX, UI, service design or CX work within a consultancy, agency, or in-house transformation team.
• A strong portfolio demonstrating strategic thinking, design craft and commercially successful client work.
• Experience leading multidisciplinary teams and mentoring designers at different career stages.
• Confidence engaging C-suite and senior stakeholders, facilitating workshops and shaping complex problems into clear opportunities.
• A track record of contributing to pitches, proposals, practice development or business growth.
• Deep understanding of human-centred design, customer journey design, service design, research methods and experience measurement.
• Ability to balance creative excellence, delivery quality, commercial health and client impact.
• Based in Singapore, or able to work from Singapore, with willingness to travel within APAC when required.