Technical Marketing Associate

BIPO; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

BIPO is seeking a Technical Marketing Associate in Singapore to drive awareness and adoption of our AI products among developers, data scientists, and technical leaders. You will craft demos, write technical content, and develop GTM plans tailored for Singapore's developer communities and ecosystem partners.

Ideal candidates have hands-on coding ability, experience with cloud AI services, and strong communication skills in English to engage technical audiences and partners locally.

Qualifications

• Bachelor's degree in Computer Science, Engineering, AI, or related technical field.

Responsibilities

• Build hands-on expertise in Cloud AI products by testing and creating demos.
• Develop and execute technical marketing and GTM strategies for AI products in Singapore.
• Engage with developer communities, tech associations, and industry groups with practical, technical pitches.
• Create technical marketing content such as tutorials, demos, guides, decks, blogs, and videos.
• Build and maintain relationships with channel and ecosystem partners with technical enablement.
• Design and deliver enablement sessions, workshops, and hands-on labs for partners and developers.
• Represent at hackathons, meetups, and partner events as a credible technical spokesperson.
• Collect feedback from developers and partners and share insights with product/engineering teams.
• Track engagement metrics to improve technical marketing programs.

Skills

Coding

APIs/SDKs

Technical communication

Dev community engagement

Analytical thinking

Education

Bachelor's degree in Computer Science, Engineering, AI, or related technical field

Tools

Cloud platforms

Job description

We are looking for a Technical Marketing Associate in Singapore to drive

awareness and adoption of our AI products. This role is ideal for someone who can write

code, build demos, and speak the language of developers, data scientists, and technical

decision-makers. You will be hands-on with our AI and cloud products, create technical

content, and develop go-to-market plans that resonate with Singapore's developer

communities, tech associations, and ecosystem partners.

Key Responsibilities

• Build hands-on expertise in Cloud AI products by testing, validating, and creating working demos that showcase real-world use cases.
• Develop and execute technical marketing and GTM strategies for AI products targeting developers, startups, enterprises, and ecosystem partners in Singapore.
• Engage with developer communities, tech associations, and industry groups to understand their needs and pitch relevant AI solutions in practical, technical terms.
• Create technical marketing content such as demo scripts, tutorials, solution guides, pitch decks, blog posts, and videos tailored for technical audiences and partners.
• Build and maintain relationships with channel partners and ecosystem partners, enabling them with technical knowledge and content to position Alibaba Cloud AI solutions effectively.
• Design and deliver enablement sessions, workshops, bootcamps, and hands-on labs for partners and developers.
• Represent at hackathons, meetups, developer conferences, and partner events as a credible technical spokesperson.
• Collect feedback from developers, partners, and customers on AI product usability and market needs, and share actionable insights with regional product and engineering teams.
• Track engagement metrics and campaign performance to continuously improve technical marketing and ecosystem programs.

Qualifications & Experience Required

• Bachelor's degree in Computer Science, Engineering, Artificial Intelligence, or a related technical field.
• 2+ years of experience in technical marketing, developer relations, product marketing, or a technical role within the IT or cloud industry.
• Hands-on coding and computing experience; comfortable building demos, running sample code, and working with APIs, SDKs, and cloud/AI services.
• Strong understanding of AI/ML concepts and generative-AI technologies; ability to explain technical features to both developers and business stakeholders.
• Experience creating technical content such as tutorials, demos, solution guides, or training materials.
• Excellent communication and presentation skills in English; able to engage confidently with technical communities and partners.
• Based in Singapore or authorized to work in Singapore; familiar with the local tech ecosystem.

Preferred

• Mandarin language proficiency is a strong plus for cross-border collaboration with regional teams and Mandarin-speaking stakeholders.
• Experience with Alibaba Cloud, AWS, Azure, or Google Cloud platforms.
• Prior experience in developer advocacy, community management, or ecosystem marketing.
• Familiarity with large language models (e.g., Qwen), AI application development, and related tooling.
• Existing network within Singapore developer communities, tech associations, or partner