Strategic PR & Media Relations Specialist

SILVERSPOON COMMUNICATIONS PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

SILVERSPOON COMMUNICATIONS PTE. LTD. in Singapore seeks a proactive PR professional to cultivate media relations and shape strategic messaging for diverse clients. You will secure coverage, craft press releases, and pitch stories to journalists.

Responsibilities include content creation, social media management, event planning, stakeholder liaison, and measurement of campaign impact. You will collaborate with clients and executives to protect brand reputation and drive engagement.

Responsibilities

• Media Relations: Cultivating and maintaining relationships with journalists, editors, bloggers, and other media professionals.
• Media Relations: Writing and distributing press releases, pitching stories to media outlets, and securing media coverage.
• Strategic Communication: Developing communication strategies to promote clients' or organizations' objectives and messages.
• Strategic Communication: Crafting key messages and talking points for media interviews, press conferences, and other public appearances.
• Content Creation: Writing and editing PR materials such as press releases, speeches, articles, blog posts, and social media posts.
• Content Creation: Creating multimedia content, including videos, infographics, and presentations.
• Social Media Management: Managing and monitoring social media accounts to engage with followers, respond to comments, and address concerns.
• Social Media Management: Developing social media campaigns to increase brand awareness and engagement.
• Event Planning and Coordination: Planning, organizing, and promoting events such as press conferences, product launches, and community outreach programs.
• Event Planning and Coordination: Coordinating logistics, securing venues, managing invitations, and overseeing event execution.
• Relationship Management: Building and maintaining relationships with stakeholders, including clients, customers, investors, employees, and community members.
• Relationship Management: Acting as a liaison between the organization and external parties to ensure effective communication and collaboration.
• Research and Analysis: Conducting market research, competitor analysis, and trend analysis to inform PR strategies and tactics.
• Research and Analysis: Monitoring public opinion, sentiment, and trends related to the organization or industry.
• Measurement and Reporting: Tracking and analyzing the impact of PR campaigns through metrics such as media impressions, website traffic, social media engagement, and brand sentiment.
• Measurement and Reporting: Generating reports to evaluate the effectiveness of PR efforts and make recommendations for improvement.
• Continuous Learning and Development: Staying updated on industry trends, best practices, and emerging technologies in PR and communication.
• Continuous Learning and Development: Participating in professional development activities such as workshops, conferences, and training programs.

Job description

SILVERSPOON COMMUNICATIONS PTE. LTD. in Singapore seeks a proactive PR professional to cultivate media relations and shape strategic messaging for diverse clients. You will secure coverage, craft press releases, and pitch stories to journalists.

Responsibilities include content creation, social media management, event planning, stakeholder liaison, and measurement of campaign impact. You will collaborate with clients and executives to protect brand reputation and drive engagement.