Brand Communications & PR Strategist

McKin Talent Solutions; Singapore; On-site; SGD 36,000 - 54,000; Full time

Job summary

McKin Talent Solutions is seeking a pragmatic PR professional in Singapore to build and maintain strong media relationships, plan publicity campaigns, and craft engaging communications that reflect the brand.

You will collaborate with marketing and content teams, monitor media coverage, support crisis messaging, and represent the brand in community and CSR initiatives. Entry-level candidates are welcome with training provided.

Qualifications

• Minimum Diploma and above.
• Entry-level candidates welcome; training will be provided.
• Strong attention to detail, organization, and time management skills.

Responsibilities

• Cultivate and sustain strong relationships with media partners to amplify the brand.
• Plan and drive publicity campaigns that spotlight products and brand initiatives.
• Craft PR materials including press releases, articles, speeches, and social posts.
• Ensure communications align with brand voice, tone, and messaging.
• Collaborate with marketing and content teams to produce campaigns and storytelling.
• Monitor media coverage and track PR performance to surface insights.
• Support media communications during sensitive or high-stakes situations.
• Represent the brand in community engagement and CSR initiatives.

Skills

Media relations

Campaign planning

Content creation

Brand voice

PR materials

Education

Diploma

Job description

McKin Talent Solutions is seeking a pragmatic PR professional in Singapore to build and maintain strong media relationships, plan publicity campaigns, and craft engaging communications that reflect the brand.

You will collaborate with marketing and content teams, monitor media coverage, support crisis messaging, and represent the brand in community and CSR initiatives. Entry-level candidates are welcome with training provided.