Strategic Marketing Lead - GTM, Pricing & Execution

GigaDevice Semiconductor Inc.; Singapore; On-site; SGD 90,000 - 170,000; Full time

Job summary

GigaDevice Semiconductor Inc. is seeking a highly analytical Marketing Manager to support the Strategic Marketing Director in driving market intelligence, product portfolio strategy, and business performance acceleration.

This role will operationalize long-term strategic initiatives, conduct deep-dive analyses, coordinate cross-functional alignment with engineering, sales, and executives, and turn strategic vision into structured programs with measurable impact.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering or related field.
• 4–7 years of experience in product marketing, strategic marketing, market intelligence, or business planning (semiconductor or tech industry preferred).
• Strong analytical skills with experience in market modeling, pricing analysis, and forecasting.
• Ability to interpret technical information and collaborate with engineering teams.
• Excellent communication skills with experience preparing executive-level presentations and reports.

Responsibilities

• Conduct market, competitive, and technology research to support long-term strategic assessments.
• Track industry trends including AI, IoT, automotive, edge computing, and semiconductor supply chain shifts.
• Prepare intelligence briefs, dashboards, and reports on geopolitical shifts, export controls, and regional semiconductor policies.
• Assist in building market models and demand forecasts, including supply-demand gap analysis.
• Develop pricing frameworks across key global regions and define price corridors and deal governance.
• Drive GTM initiatives, including launch readiness, content development, and regional alignment.
• Prepare competitive battlecards, value propositions, and product messaging for sales teams.
• Collaborate with Sales Operations to structure sales incentives and performance tracking.
• Monitor quarterly performance vs. target and prepare business reviews, insights, and recommendations.
• Help implement agile processes to respond to market events.

Skills

Market modeling

Pricing analysis

Forecasting

Cross-functional coordination

Executive-level presentations

Strategic thinking

Data-driven decision making

Education

Bachelor's degree in Business/Marketing/Engineering

Job description

GigaDevice Semiconductor Inc. is seeking a highly analytical Marketing Manager to support the Strategic Marketing Director in driving market intelligence, product portfolio strategy, and business performance acceleration.

This role will operationalize long-term strategic initiatives, conduct deep-dive analyses, coordinate cross-functional alignment with engineering, sales, and executives, and turn strategic vision into structured programs with measurable impact.