Strategic Marketing Lead (Digital & Brand Growth)

ASE EDUCATION GROUP PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

BLOOM EDU HUB is seeking a Senior Marketing Manager to lead the development and execution of marketing strategy for online and onsite programs, strengthening brand presence and driving consultations and enrolments.

You will oversee digital and offline campaigns, manage a marketing team, and align initiatives with sales and operations to fuel growth, with proficiency in English and Chinese for a Mandarin-speaking customer base.

Qualifications

• Degree in Marketing, Communications, or related field; postgraduate qualifications will be an advantage.
• 3–5 years of relevant marketing experience, including managerial responsibilities.
• Proven track record of planning and executing successful marketing campaigns with measurable results.
• Strong leadership, organizational, and project management skills.
• Proficient in English and Chinese for Mandarin-speaking customers.
• Knowledge of Xiaohongshu and WeChat and emerging digital trends.

Responsibilities

• Lead the development and execution of the company's overall marketing strategy to strengthen brand presence, attract target customers, and drive consultation and enrolment conversions.
• Oversee digital and offline marketing campaigns, ensuring creative concepts are aligned with the company's brand positioning and business goals.
• Manage and mentor the marketing team, providing guidance on campaign planning, content creation, and performance tracking.
• Identify market trends, competitor activities, and customer insights to inform marketing strategies and new initiatives.
• Collaborate with management to set marketing budgets, allocate resources, and track ROI across campaigns.
• Monitor campaign performance using analytics tools and prepare regular reports with actionable recommendations.
• Support organizational growth by aligning marketing initiatives with sales and operational objectives.

Skills

Leadership

Campaign planning

Analytics

Team management

Bilingual English and Chinese

Education

Bachelor's degree in Marketing/Communications/Business

Tools

WeChat

Xiaohongshu

Job description

BLOOM EDU HUB is seeking a Senior Marketing Manager to lead the development and execution of marketing strategy for online and onsite programs, strengthening brand presence and driving consultations and enrolments.

You will oversee digital and offline campaigns, manage a marketing team, and align initiatives with sales and operations to fuel growth, with proficiency in English and Chinese for a Mandarin-speaking customer base.