Strategic Communications Leader – Healthy Ageing & Engagement

Public Service Division; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

The Health Promotion Board is seeking a dynamic communications leader to head the strategic communications and engagement portfolio for HPB’s healthy ageing and physical activity initiatives. You will develop and oversee integrated campaigns across media, digital and on-ground channels, translate programme objectives into audience‑friendly messages, and drive participation and behaviour change.

Successful candidates will join a national public health effort, with a 1-year contract and close

Qualifications

• At least 5 years of relevant working experience in strategic communications, planning, campaign management or related roles.
• Experience developing communication strategies, managing complex stakeholder environments and leading integrated initiatives from planning through evaluation.
• Experience in healthcare, healthy ageing or public education initiatives would be advantageous.

Responsibilities

• Lead the strategic communications and engagement portfolio for HPB’s healthy ageing and physical activity initiatives.
• Develop and oversee integrated communications across media, digital and on-ground channels.
• Translate programme objectives into effective, health-literate messages and drive participation and behaviour change.
• Provide strategic recommendations to senior management and ensure prioritisation, delivery and evaluation across the portfolio.
• Plan and implement ground activation strategies with outreach teams, agencies and vendors within timelines and budgets.
• Translate technical inputs into clear communications that support programme objectives.
• Oversee governance of public-facing materials and ensure accuracy and audience-centricity.
• Evaluate campaign performance and translate insights into continuous improvements.

Skills

Strategic thinking

Programme planning and delivery

Leadership

Stakeholder management

Analytical judgement

Education

Bachelor's degree in a related discipline

Job description

The Health Promotion Board is seeking a dynamic communications leader to head the strategic communications and engagement portfolio for HPB’s healthy ageing and physical activity initiatives. You will develop and oversee integrated campaigns across media, digital and on-ground channels, translate programme objectives into audience‑friendly messages, and drive participation and behaviour change.

Successful candidates will join a national public health effort, with a 1-year contract and close