Strategic Brand & Communications Leader

Bergesen Worldwide Gas ASA; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

BW Group based in Singapore seeks a strategic Head of Communications & Brand to lead corporate communications and brand across BW Group while supporting BW LNG. The role partners with the Chairman and senior executives to strengthen BW's reputation, shape its narrative and drive collaboration across the Group.

You will blend strategic thinking with hands-on execution, shaping executive communications, guiding crisis and issues management, and driving communications excellence across the Group

Qualifications

• Significant experience leading corporate communications within a global organisation or consultancy.
• Experience advising CEOs and senior executives on communications strategy and reputation management.
• Strong understanding of corporate branding, stakeholder engagement and executive communications.
• Experience leading communications during periods of organisational change, transformation or significant corporate activity.
• Experience working across complex, matrixed or federated organisations would be advantageous.
• Experience within the maritime or energy sectors would be beneficial, although not essential.

Responsibilities

• Develop and deliver BW Group's corporate communications strategy aligned with the Group's long‑term vision and priorities.
• Shape compelling narratives that strengthen understanding of BW's purpose, strategy and portfolio of businesses.
• Advise leaders on communications strategy, executive messaging and stakeholder engagement.
• Lead communications for strategic initiatives, organisational change, major announcements and corporate events.
• Oversee BW Group's digital communications, including LinkedIn and other channels, delivering engaging content that strengthens the brand and supports strategic objectives.
• Partner closely with the Chairman and senior executives on speeches, presentations, thought leadership and executive communications.
• Develop executive communications that reflect BW's values and high editorial standards.
• Lead the production of flagship Group communications, including World Horizon, the Annual Report, Sustainability Report, corporate website and key leadership updates.
• Support senior executives at conferences, media engagements, investor events and industry forums through end‑to‑end communications planning and delivery.
• Serve as a trusted communications adviser to the Chairman and senior leadership, providing sound judgement on messaging, stakeholder considerations and reputational matters.
• Lead Group‑wide employee communications across digital channels.
• Deliver engaging communications that connect shore‑based and seafaring employees through platforms such as BW Connect.
• Foster a culture of openness, pride and engagement across the Group.
• Act as steward of the BW corporate brand, ensuring consistency whilst respecting the autonomy of our affiliate businesses.
• Evolve BW's corporate identity and positioning to strengthen the Group's reputation and create value across the portfolio.
• Protect and enhance BW's reputation with employees, customers, investors, regulators, partners and the wider maritime and energy community.
• Lead crisis and issues communications, partnering with senior management and external advisers as required for ongoing incidents and with post‑communications.
• Partner with the BW LNG leadership team to develop communications and marketing initiatives that strengthen the company's commercial positioning and reputation.
• Lead communications supporting commercial initiatives, including vessel launches, technology innovations, customer campaigns and industry events.
• Develop marketing content and digital campaigns that showcase BW LNG's capabilities, innovation and market leadership.
• Ensure alignment between BW LNG's communications and the wider BW corporate brand.
• Lead BW's Communications Community of Practice, fostering collaboration, sharing best‑practice and identifying opportunities for greater alignment across affiliate companies.
• Build trusted relationships with affiliate CEOs and Communications leaders, influencing through credibility rather than authority.
• Foster collaboration across the Group whilst respecting the entrepreneurial culture and autonomy of individual businesses.
• Harness AI and emerging technologies to improve the quality, consistency, efficiency and reach of communications.
• Identify and implement new tools, channels and approaches that enhance engagement and communications effectiveness.
• Measure communications impact using meaningful qualitative and quantitative insights.
• Lead, coach and develop a small, high‑performing communications team.
• Manage external agencies and specialist partners to maximise quality, capability and value.

Skills

Strategic communications

Executive stakeholder management

Brand management

Crisis communications

Job description

BW Group based in Singapore seeks a strategic Head of Communications & Brand to lead corporate communications and brand across BW Group while supporting BW LNG. The role partners with the Chairman and senior executives to strengthen BW's reputation, shape its narrative and drive collaboration across the Group.

You will blend strategic thinking with hands-on execution, shaping executive communications, guiding crisis and issues management, and driving communications excellence across the Group