BRAND LEADERSHIP | CONSUMER RELATED | SINGAPORE

PAN & COMPANY | HEADHUNTER; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Pan & Company Pte Ltd, Singapore-based consumer brand leader, invites an accomplished Brand Leader to drive a broad mandate at leadership level. You will shape the corporate brand strategy, oversee major campaigns, and steer audience engagement and large-scale activations across channels.

The role requires deep creative judgment and the ability to influence senior stakeholders in a complex organisation, with exposure to technology, consumer, media platforms, or related sectors.

Qualifications

• 12+ years of leadership experience in consumer brands.
• Proven ability to shape corporate brand strategy.
• Experience with large-scale campaigns and activations.
• Strong in partnerships and cross-functional collaboration.
• Ability to influence senior stakeholders in a complex org.

Responsibilities

• Lead a team of brand professionals to execute the brand strategy.
• Shape corporate brand strategy and major campaigns.
• Drive audience engagement and large-scale brand activations.
• Foster strategic partnerships and cross-channel storytelling.

Skills

Brand strategy

Campaign leadership

Audience engagement

Brand activations

Stakeholder influence

Team leadership

Job description

BRAND LEADERSHIP | CONSUMER RELATED | SINGAPORE

We are currently working on a newly created brand leadership mandate sponsored at the leadership level with a well-established Singapore-based consumer related organisation that is embarking on an important next phase of its brand evolution.

The opportunity is broader than a traditional Head of Brand role. Leading a team, the successful candidate will shape the organisation’s corporate brand strategy, major campaigns, audience engagement and large-scale brand activations, while influencing how its portfolio of brands connects with audiences.

A key part of the mandate is to rethink how the organisation builds relevance and affinity beyond conventional channels, bringing together brand storytelling, physical experiences, strategic partnerships and major public-facing initiatives to create greater impact and brand love.

We are looking for an experienced brand leader, typically with 12+ years of experience, who combines strategic depth with strong creative judgement and the ability to influence senior stakeholders in a complex organisation. Experience across technology, consumer, media platforms or other highly consumer-facing businesses would be particularly relevant. Some exposure towards public or government sector will also be helpful.

What makes this interesting is that the agenda is not fully written yet. This is an opportunity to shape the strategy, build the playbook and leave a visible mark on a well-established brand ecosystem.

Pan & Company Pte Ltd | Licence No. 18S9074 R1104293