Social Media Marketing Freelancer (3 Days/Week)

BRIXX DERMA

Singapore

Remote

SGD 67,000 - 100,000

Full time

3 days ago

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Benefits offered by this job

Comfortable appearing on camera

Host TikTok livestreams/live selling

Beauty/skincare brand experience

Basic photography and videography

UGC-style content familiarity

TikTok Shop/e-commerce marketing

Job summary

BRIXX DERMA in Singapore is looking for a creative Social Media Content & Marketing Freelancer to grow both consumer and professional audiences. You will report to the Founder and collaborate with the Marketing Strategy team to craft content that drives engagement and conversions across TikTok, Instagram, Telegram and more.

You’ll research trends, analyze what performs, and develop fresh ideas to keep BRIXX DERMA ahead of competitors.

Qualifications

Strong understanding of TikTok and Instagram algorithms.
Excellent copywriting and storytelling skills.
Able to create content that feels native to each platform.
Commercial mindset—you understand that content should drive business results.
Highly organised with strong project management skills.
Self-driven and proactive with minimal supervision in a fast-paced startup environment.
Curious, adaptable and eager to experiment with new ideas.
Strong attention to detail and ability to meet deadlines.
Proficient with AI tools to improve efficiency and content quality.

Responsibilities

Plan, create and publish content across TikTok, Instagram, Telegram.
Manage daily Instagram Stories and community engagement.
Grow and nurture our Telegram community.
Maintain a consistent posting schedule across all platforms.
Ensure all campaigns and content are delivered on time.
Film, edit and produce engaging short-form videos.
Create educational, entertaining and high-converting content.
Produce content for both: B2C customers and B2B audiences including aesthetic clinics, doctors, medical spas and wellness centres.
Develop content that builds credibility, trust and brand authority.
Repurpose content into multiple formats for different platforms.
Research high-performing content using AI and analytics tools.
Study competitor strategies and identify content opportunities.
Analyse why certain videos convert and optimise future content.
Stay updated on TikTok, Instagram and social media trends.
Create content designed to maximise engagement, enquiries and instant purchases.
Work closely with the marketing strategy team to improve campaign performance.
Develop strong hooks, CTAs and storytelling that increase watch time and conversions.
Brainstorm creative campaign concepts for product launches, promotions and seasonal campaigns.
Respond promptly to social media enquiries and comments.
Engage with our online community professionally and consistently.
Identify opportunities to convert enquiries into customers.

Skills

TikTok & Instagram algorithms

Copywriting

Video editing

Content strategy

Analytics & AI tools

Tools

Claude

ChatGPT

Meta Ads Library

Kalodata

TikTok Creative Centre

Job description

About Brixx Derma

Brixx Derma is a fast-growing Singapore beauty-tech and skincare brand specialising in clinically-inspired beauty devices and professional-grade skincare. We are building one of Singapore's leading beauty brands across TikTok Shop, Shopify, social media, and the professional aesthetics market.

As we continue expanding into aesthetic clinics, wellness centres, medical spas, and retail consumers, we're looking for a highly creative and commercially-minded Social Media Content & Marketing Freelancer to join our team.

This role is ideal for someone who understands that great content isn't just beautiful - it drives sales, builds trust, and converts viewers into customers.

About the Role

You will report directly to the Founder and work closely with our Marketing Strategy team to execute content that grows both our consumer and professional audiences.

Beyond creating content, you'll constantly research trends, analyse what performs, and develop fresh ideas that help Brixx Derma stay ahead of competitors.

Key Responsibilities

Social Media Management

Plan, create and publish content across TikTok, Instagram, Telegram
Manage daily Instagram Stories and community engagement
Grow and nurture our Telegram community
Maintain a consistent posting schedule across all platforms
Ensure all campaigns and content are delivered on time

Content Creation

Film, edit and produce engaging short-form videos
Create educational, entertaining and high-converting content
Produce content for both: B2C customers
B2B audiences including aesthetic clinics, doctors, medical spas and wellness centres
Develop content that builds credibility, trust and brand authority
Repurpose content into multiple formats for different platforms

Marketing & Research

Research high-performing content using AI and analytics tools
Study competitor strategies and identify content opportunities
Analyse why certain videos convert and continuously optimise future content
Stay updated on TikTok, Instagram and social media trends

Use tools such as:

Claude
ChatGPT
Meta Ads Library
Kalodata
TikTok Creative Centre
Other AI and marketing research tools

Conversion-Focused Marketing

Create content designed to maximise engagement, enquiries and instant purchases
Work closely with the marketing strategy team to improve campaign performance
Develop strong hooks, CTAs and storytelling that increase watch time and conversions
Brainstorm creative campaign concepts for product launches, promotions and seasonal campaigns

Community Management