Social media manager

yin tian's pte. ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Yin Tian's Pte. Ltd. in Singapore seeks a social media specialist to lead strategy, create engaging content, and monitor brand voice across Instagram, TikTok, LinkedIn, and Facebook.

You will analyze performance with tools like Google Analytics, collaborate with design, sales, and customer service, and adapt quickly to platform changes to drive growth and audience engagement. The role requires 2–3+ years of experience in social media marketing with strong copywriting skills and a diploma in a

Qualifications

• Education: Diploma in Marketing, Communications, Public Relations, or a related field.
• Experience: 2 to 3+ years in social media marketing, content creation, or digital PR.
• Tools: Familiarity with design/editing software (Canva, Adobe, CapCut) and scheduling tools (Later, Metricool).
• Soft skills: Strong copywriting, adaptability to fast-changing platform algorithms, clear communication.

Responsibilities

• Strategy & Planning: Create and execute social media strategies aligned with marketing objectives.
• Content Creation: Produce, edit, and schedule daily posts across Instagram, TikTok, LinkedIn, Facebook.
• Community Management: Respond to comments, DMs, and brand mentions while monitoring sentiment.
• Analytics & Reporting: Track KPIs, ROI, and generate insights using tools like Google Analytics.
• Cross-Functional Collaboration: Work with design, sales, and customer service to maintain brand voice.

Skills

Copywriting

Adaptability

Clear communication

Education

Diploma in Marketing/Communications/Public Relations

Tools

Canva

Adobe

CapCut

Later

Metricool

Job description

Core Responsibilities

• Strategy & Planning: Create and execute social media strategies aligned with overall business and marketing objectives.
• Content Creation: Produce, edit, and schedule daily posts, images, and videos across channels like Instagram, TikTok, LinkedIn, and Facebook.
• Community Management: Respond to comments, direct messages, and brand mentions while monitoring public sentiment.
• Analytics & Reporting: Track key performance indicators (KPIs), measure return on investment (ROI), and generate insights using tools like Google Analytics.
• Cross-Functional Collaboration: Work closely with the design, sales, and customer service teams to maintain a consistent brand voice.

Required Qualifications & Skills

• Education: Diploma in Marketing, Communications, Public Relations, or a related field.
• Experience: 2 to 3+ years of hands-on experience in social media marketing, content creation, or digital PR.
• Technical Tools: Familiarity with design and editing software (such as Canva, Adobe, or CapCut) and scheduling tools (such as Later or Metricool).
• Soft Skills: Strong copywriting skills, adaptability to fast-changing platform algorithms, and clear communication.