Social Media Marketing Executive / Content Creator

Fuku; Singapore; On-site; SGD 33,000 - 56,000; Full time

Job summary

Fuku in Singapore seeks a Social Media Marketing Executive / Content Creator to strengthen brand presence through strategic content planning and audience engagement. Initially focusing on internal channels, you will align content with marketing objectives across platforms.

As you grow, you will manage external clients, develop platform-specific strategies, monitor performance, and provide data-driven recommendations. A creative, analytical communicator with 1–3 years' experience is ideal.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1–3 years of experience in social media or digital marketing.
• Strong knowledge of content marketing and audience engagement.
• Experience with client management is a plus.

Responsibilities

• Develop and execute social media strategies across key platforms (Facebook, Instagram, LinkedIn, TikTok).
• Manage content calendars, creation, and publishing schedules.
• Produce engaging content including short-form videos and copy.
• Monitor metrics and optimize campaigns for engagement and reach.
• Support external client campaigns and prepare performance reports.

Skills

Social media strategy

Content marketing

Audience engagement

Education

Bachelor's degree

Tools

Canva

CapCut

Job description

Social Media Marketing Executive / Content Creator

Salary Range: $3000–$5000

Job Summary

As a Social Media Executive, you will initially focus on strengthening the company’s and subsidiaries’ social media presence through strategic content planning and audience engagement. Over time, the role will expand to managing external clients and developing social media strategies aligned with their branding and business objectives.

Key Responsibilities

Phase 1: Internal Social Media

• Develop and execute social media strategies across key platforms including Facebook, Instagram, RedNote, TikTok, and LinkedIn.
• Manage content calendars, content creation, and publishing schedules.
• Develop engaging social media content, including short-form videos, visual assets, and copywriting.
• Monitor social media metrics, audience engagement, and content performance.
• Work closely with internal teams to align content with brand positioning and marketing objectives.

Phase 2: External Clients

• Manage social media accounts and campaigns for external clients.
• Develop platform-specific content strategies based on clients’ brand and business objectives.
• Monitor, analyze, and optimize campaign performance.
• Prepare performance reports and provide data-driven recommendations.
• Progressively take on team leadership and oversee client campaign execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 1–3 years of experience in social media or digital marketing.
• Strong knowledge of social media strategy, content marketing, and audience engagement.
• Proficient in content creation tools such as Canva and CapCut.
• Experience in client management or a digital marketing agency is an advantage.
• Creative, analytical, and results-oriented with strong communication skills.